As the festivities wind down, we gear up for the next joy of gifting occasions for Christmas and the start of a New year. With fewer discounts by online players and new season merchandise offered by physical retailers, we are seeing a significant sales growth for the overall retail business.
New Delhi :As Diwali approaches, gifting has got an e-overhaul, with online coupons and mobile apps for choosing gifts of one’s own choice becoming popular in place of stereotype gifts like sweets and dry fruit boxes.
DiwaliGiftCards The digital gifting solutions are not only confined to startups or new-age companies, but big conglomerates are also preferring this mode for their corporate gifts.
As Diwali approaches, gifting has got an e-overhaul, with online coupons and mobile apps for choosing gifts of one’s own choice becoming popular in place of stereotype gifts like sweets and dry fruit boxes. The digital gifting solutions are not only confined to startups or new-age companies, but big conglomerates are also preferring this mode for their corporate gifts.
This week, we speak to Pratap TP, the CMO of Qwikcilver, one of the leading gift card providers in India, whose gift cards are used by online stores such as Flipkart, Amazon, and offline chains such as FabIndia and Titan. Here’s a look at the apps and gadgets that power Pratap TP’s life. Describe your technology setup – what computer/ phone/ tablet/ camera/ gaming console/ other gadgets do you use? Pratap TP:
The retail industry is evolving to omni-channel — where a retailer is able to address a customer’s needs through multiple touch points both online as well as offline. India’s incumbent retailers are preparing the ground for more investment in technology and more understanding of the space from the consumer standpoint.
Sweets, dry fruits are passe as e-coupons, apps are in vogue this Diwali Corporate gifting has got an e-overhaul this Diwali, with online coupons and mobile apps for choosing gifts of one’s own choice becoming popular in place of stereotype gifts like sweets and dry fruit boxes. The digital gifting solutions are not only confined to startups or new-age companies, but big conglomerates are also preferring this mode for their corporate gifts. These apps and coupons can be accessed and utilised on any digital platform, such as computers or mobiles, and are becoming popular across all kinds of organisations startups or the established players this festival season.
Despite the success of e-commerce and e-tail companies, traditional large format retailers have been persevering under the pressure of trying to match their competitors every step of the way. With the festive season here retailers continue to evolve into a sleeker, more customised and less transactional model.
There is a definite buzz in the market, with retailers gearing up for the high season! Some of the macroeconomic indicators notwithstanding, the consumer sentiment is definitely looking positive, and overall all indications point to a great festive season ahead. With a plethora of premium international brands entering the market, the consumers never had it so good.
Last diwali Ritwik Sharma’s employer gifted him a dinner set. Expensive cutlery. A nice gesture, but it’s the seventh dinner set he owns, so it’s destined to wind up in his storeroom. Shreya Momaya dreads weddings- not because she can’t decide what to wear, but because she suffers from “can’t decide what to gift” syndrome. Bangalore-based Qwikcilver launched Woohoo, a gift card store aimed at solving this problem.
E-gifting platform Qwikcilver has launched e-gift and gift card store Woohoo.in, which it claims will work across 400 cities and over 150 brands, online and offline. The website has basically been consolidated from and will redirect from its previous offering GiftBig, its users will be migrated to Woohoo.in.