Qwikcilver Team 
All the villains have only one goal: to kidnap customers from the shores of your retail stores. And in most cases, tie them up in the dungeon of your competitors, forever. There is also the supervillain, hell-bent on blocking the retailer from reaching out to the customer. We call him the devil. Remember, the devil is in the retail.
Corporate rewarding is a tricky thing. You are not so much rewarding an individual as you are a group; one that displays similar attributes, preferences, and expectations as a rewardee. A company must address three such groups if it wants to improve stakeholder engagement.
The Retail Advantage Playbook is an info-bite, meant for business owners in the retail and e-tail space.
The Background – A strategic subdivision of one of India’s leading business conglomerates, the client specializes in engineering, bicycles, among others, and is considered the largest cycle manufacturer in the country.
The client is the fastest growing company in the Indian sanitaryware segment. The company also offers an extensive range of products from faucets, tiles to kitchen sinks and whirlpools, in order to complement its sanitaryware segment.
The client is a well-known electronics & whitegoods manufacture, with 600+ exclusive branded outlets across 50+ cities in the country. The company’s product lines include televisions, home theater systems, refrigerators, washing machines, mobile phones, smart appliances, among others.
The HR guy. The only professional who is consistently burning the midnight oil, trying to make ends meet at your workplace. And we don’t blame you for it. In fact, we admire you for your work.
The point-of-sale system should have been the endgame for retail. It has access to complete data on sales, inventory, customer etc. It can even tell you ‘what’ was bought, by ‘whom’.
One of India’s retail pioneers, Future Group wanted to chalk a comprehensive program to improve footfalls and drive sales. The company chose Qwikcilver’s proven and proprietary Gift Card processing suite of products. What follows is a chronicling of our path to success.
A gift card is fundamentally different from a gift voucher. A gift voucher is a prepaid currency, one another medium of transaction. But a gift card carves a new revenue stream. It provides another reason for the shopper to buy.