The retail industry is evolving to omni-channel — where a retailer is able to address a customer’s needs through multiple touch points both online as well as offline. India’s incumbent retailers are preparing the ground for more investment in technology and more understanding of the space from the consumer standpoint.
Despite the success of e-commerce and e-tail companies, traditional large format retailers have been persevering under the pressure of trying to match their competitors every step of the way. With the festive season here retailers continue to evolve into a sleeker, more customised and less transactional model.
There is a definite buzz in the market, with retailers gearing up for the high season! Some of the macroeconomic indicators notwithstanding, the consumer sentiment is definitely looking positive, and overall all indications point to a great festive season ahead. With a plethora of premium international brands entering the market, the consumers never had it so good.
With the upbeat sentiment in the economy and the increasing aspirations of consumers and their willingness to experiment and spend on consumer products and experiences, the signs of a revival in the Indian economy is showing up across segments, ranging from consumer goods and automobiles to air travel and tourism.
It has been another exciting month for us at Qwikcilver. Our recently launched mobile app, Woohoo, continues to make waves in the market with lots of press coverage, rave reviews and user downloads. Qwikcilver also made its presence felt at ReTechCon 2015, the retail industry’s annual technology event.
These last few weeks have been an exciting time for us at Qwikcilver, what with a slew of new initiatives hitting the market. Close on the heels of the roll-out of our Non-traditional (Third-party) Distribution, we have just launched our own mobile app, which is all set to change the way Gift Cards will be bought and used by consumers.