Sweets, dry fruits passe; e-coupons, apps in vogue this Diwali
As Diwali approaches, gifting has got an e-overhaul, with online coupons and mobile apps for choosing gifts of one’s own choice becoming popular in place of stereotype gifts like sweets and dry fruit boxes. The digital gifting solutions are not only confined to startups or new-age companies, but big conglomerates are also preferring this mode for their corporate gifts.