Sanjevani, a leading evening Kannada daily started in the year 1982, featured Qwikcilver on 15th September. The story highlights the launch of Woohoo gifting league this festive season with brands like Shoppers Stop, Westside, Myntra, dine on board for consumers to gift across categories for their loved ones. It also sheds light upon the group gifting, scheduled gifting feature adding convenience and excitement to gifting. Pratap.TP, CMO of Qwikcilver has also been quoted in the article talking about the four fold increase in the growth of gift cards across 100+ brand partners on both Woohoo.in and Woohoo app starting from Diwali to Christmas.
As appeared in TheWeek by Karthik Ravindranath.
“The Woohoo gifting platform is convenient and enjoyable, but it needs to give more payment options”
The adoption of digital wallets is at an all-time high. While these apps allow seamless transactions, there is often dead money in one wallet or the other.
Dinamani is one of the leading Tamil daily newspapers, owned by The New Indian Express Group featured Woohoo. The article talks about the convenience of digital gifting and highlights the features of Woohoo. The article further puts the spotlight of Woohoo being present in 400 cities across 5,000 points of sales and its partnership with 150 brands across categories, providing customers a wide array of gifting options. And also highlights the ease in the use of Woohoo in android smartphones and calls it a boon specially during the festive season.
There is some celebration every other day – festivals, birthdays, office parties and the list goes on. Last week was Onam and Pooja is right around the corner. Not surprisingly, there are a number of gift choices for loved ones too. But, despite the overwhelming availability, the old dilemma exists: What should I gift a person? In one of their research surveys, Qwikcilver had discovered that most gift purchases happen only three days before the event. Foreseeing this, Qwikcilver, powering 90 per cent of the gift cards in the country, has developed a superstore for gift cards called Woohoo. “Through this innovation, the person receiving the card has the freedom of choice,” said co-founder Pratap T P.
Choosing a gift for someone can be a complicated task, as a lot of thought is put into ensuring that you ultimately give them something that they appreciate.
This has led to many buyers opting to purchase a gift card as it minimises the hassle of searching for the perfect gift, and also leaves the choice of gift up to the receiver. The popularity of gift cards has only grown in recent years across the world, and provided players in the industry with a very valuable ecosystem.
The gift card segment in India is likely to get a huge boost this festive season with projected growth of 400% over the last year, according to the Qwikcilver Gift Card Survey. The survey was carried out across 400 towns across 10,000 points of sale and also factored in the buying behaviour of 4,00,000 shoppers on Woohoo, the company’s ecommerce platform. Qwikcilver cofounder Pratap said gift cards were becoming the preferred gifting option, with the company averaging almost 3-4million cards a month.
True Wanderer event allows people to champion their sense of freedom whilst discovering their spirit of adventure and exploration. Riders and voters to avail of Woohoo gift cards with access to 150 brands across 20 categories. Woohoo, powered by Qwikcilver solutions, homegrown gift card company has been announced as the official gifting partner for Wrangler’s True Wanderer 5.0, an annual event for riders across the country organized by the American outdoor denim brand. True Wanderer event allows people to champion their sense of freedom whilst discovering their spirit of adventure and exploration.
Woohoo, the go-to platform for gifting by Qwikcilver solutions, recently engaged with consumers to ask them: ‘What would really make them happy?’ in the context of gifting. This was done through a recently launched video. The campaign talks about how ‘We think we know everything about our loved ones. But do we really?’ A selection of different people that included siblings, mother-daughter and married couples were put through a small test. As part of the test, they were asked a simple question on what they would gift their loved ones to make them truly happy. An interesting observation that was noted at the end of the video was that the majority of people did not know what their loved ones actually wanted as a gift.
Sweets, dry fruits are passe as e-coupons, apps are in vogue this Diwali Corporate gifting has got an e-overhaul this Diwali, with online coupons and mobile apps for choosing gifts of one’s own choice becoming popular in place of stereotype gifts like sweets and dry fruit boxes. The digital gifting solutions are not only confined to startups or new-age companies, but big conglomerates are also preferring this mode for their corporate gifts. These apps and coupons can be accessed and utilised on any digital platform, such as computers or mobiles, and are becoming popular across all kinds of organisations startups or the established players this festival season.