The 10 types of Consumer Promotion you must know in 2022

10 types of consumer promotions

If you are a business owner in the retail or e-tail space, chances are you would have run some form of promotion. Your goal, in all probability, would have been to attract more walk-ins, among others. And thanks to such efforts, you must have become better at it.

One retailer. One consumer convenience point.

Qwikcilver's merchant wallet

Let’s start with a consumer’s wallet; the old-school, physical variety. The wallet has compartments to store cash, stack prepaid cards, among others. In effect, all the currencies a consumer will have a need for during a transaction.

Gift card co Qwikcilver plans expansion to Russia and SE Asia

Gift card solutions provider Qwikcilver is planning to expand to Russia and Southeast Asia, hoping to leverage its investor network to tap into the new markets. The company had in July last year raised Rs 67 crore from investors led by Sistema Asia Fund, the proprietary fund of Russian conglomerate Sistema. “We are backed by the board now to venture outside of India and have inbound interest from retail players for the Russian market.

Gift cards now come loaded with features

You received a gift card worth Rs 5,000 for Diwali last year, but could spend only Rs 4,500 because the brand was not to your liking. The card is no longer valid. While you did not lose money, inability to use the gift amount can rankle. Now, you can trade or sell gift cards that you have no use for, provided they are still valid. “On an average, there is a breakage (the unused amount) of three-four per cent on prepaid cards like gift cards because these cannot be reloaded. This happens because sometimes the article you want to buy may fall short of the card limit.

Digital gifts for your loved ones

New Delhi :As Diwali approaches, gifting has got an e-overhaul, with online coupons and mobile apps for choosing gifts of one’s own choice becoming popular in place of stereotype gifts like sweets and dry fruit boxes.
DiwaliGiftCards The digital gifting solutions are not only confined to startups or new-age companies, but big conglomerates are also preferring this mode for their corporate gifts.

Amazon-backed QwikCilver merges GiftBig with newly launched online gift store, run by Bangalore-based QwikCilver Solutions Pvt Ltd, has been re-branded to, as it seeks to morph into a mobile-first online gifting superstore for consumers. “The (new) platform offers a mobile gifting experience with a wide range of gifting options, instant gifting delivery and multiple modes of gratification., the e-commerce site for gift cards will seamlessly migrate into The consumer base of would be redirected to our new site,” said Pratap TP, co-founder and CMO of QwikCilver. The company will continue to provide the back-end technology for B2B transactions related to plastic gift cards, loyalty cards, code programmes and social media gifting of various brands, said Pratap. Moreover, the desktop version of will also lend itself to gifting transactions. Pratap further stated that Woohoo is looking to add more than 1,000 new brands across categories in the next one year. provides consumers with gift cards of reputable brands that can be redeemed at online and offline stores.

Woohoo App Review: One Place for All Your Cards and Virtual Wallets

Woohoo App Review: One Place for All Your Cards and Virtual Wallets Digital Wallets like MobiKwik and Oxigen are steadily becoming more useful, whether you want to send money to someone you know, or you have to make a payment at your favourite restaurant. Others like Paytm and Freecharge are also popular for recharges, or for using services like Uber taxis, or making payments on sites like BookMyShow and Foodpanda.

QwikCilver riding on rising demand for gift cards

The Indian gift card market is expected to receive fresh funding of up to $50 million which will enable key players such as Amazon-backed QwikCilver Solutions to ride the next wave of growth in digital cards. Increasing consumer adoption of gift cards over the last two years, especially digital gift cards over physical cards, has seen QwikCilver’s sales growing 300 per cent year-on-year. The ₹3,000-crore Indian gift market card is expected to touch ₹9,000 crore by FY-2018.