GiftBig.com, run by Bangalore-based QwikCilver Solutions Pvt Ltd, has been re-branded to Woohoo.in, as it seeks to morph into a mobile-first online gifting superstore for consumers. “The (new) platform offers a mobile gifting experience with a wide range of gifting options, instant gifting delivery and multiple modes of gratification. Giftbig.com, the e-commerce site for gift cards will seamlessly migrate into Woohoo.in. The consumer base of Giftbig.com would be redirected to our new Woohoo.in site,” said Pratap TP, co-founder and CMO of QwikCilver. The company will continue to provide the back-end technology for B2B transactions related to plastic gift cards, loyalty cards, code programmes and social media gifting of various brands, said Pratap. Moreover, the desktop version of woohoo.in will also lend itself to gifting transactions. Pratap further stated that Woohoo is looking to add more than 1,000 new brands across categories in the next one year. Woohoo.in provides consumers with gift cards of reputable brands that can be redeemed at online and offline stores.