Are your channel partners happy with their rewards?

Channel partners are the backbone of the retail sector and contribute 70-80 per cent to brands’ sales. But for the critical role played by them, are we appreciating them enough and giving them the due reward that they deserve? Distributors not being incentivized well is a common enough problem in the FMCG sector, this leads to them not being motivated and slowly will have an impact on the brand sales. All eyes are on the consumers and B2C marketing is an apple in the brand’s eye and B2B marketing becomes the ignored middle child who gets the hand me downs.

June 2018

Brand Factory, The Little App! Catch the latest launches in the world of Gift Cards, brought to you by Qwikcilver – Everything Gift Cards! Greetings!   After the searing heat of the great Indian summer, the rains are upon us here and so are new gift card avenues and partnerships. Along with new launches we … Read more

May 2018

Jabong, The Serai, PCJ, PVR & Lifestyle ! Catch the latest launches in the world of Gift Cards, brought to you by Qwikcilver – Everything Gift Cards! Greetings,   The great Indian summer is well and truly upon us. In salubrious Bangalore though we deliberately took the heat up a few more notches.  Why you ask … Read more

Rise of the Gifting Planet – Brand & Consumer Perspectives from across the Globe

Qwikcilver, the global leader in Gift Cards, powering every segment of the gift card industry; is the world’s first and only end-to-end Gift card solution provider. With its future ready technology solutions and Qwikcilver has built ground up a state-of-the-art Stored Value Platform exclusively for managing gift cards for Merchants, Retailers and Brands. Qwikcilver has been granted the license to “Issue” Semi-Closed Loop Prepaid (SCLP) instruments by the Reserve Bank of India (RBI), the apex Financial Regulatory Authority in India.As an ISO27001 certified company Qwikcilver conducts annual audits like CISA and VAPT (Vulnerability Assessment & Penetration testing) and ESCROW reporting on a quarterly basis. These audits are conducted by authorised agencies to ensure security of both Qwikcilver systems and client system.

April 2018

Xiaomi, Tata Cliq & Innosolv iDine! Catch the latest launches in the world of Gift Cards, brought to you by Qwikcilver – Everything Gift Cards! Greetings,   Another financial year gone and we are heralding the new year with sound beginnings! Starting with the 2018 edition Qwikcilver Gift Card conclave. With just 7 days to go, this truly … Read more