Gift cards are a popular choice in Australia for both businesses and consumers. A gift card is a prepaid, digital card that can be used to purchase goods or services from the issuer. Businesses can use gift cards to increase sales, offer rewards, and build customer loyalty. On the other side, customers get the convenience of purchasing items with a gift card without the need to carry cash.
Gift Cards are the modern gifting solution for all occasions and all ages. Gift Cards address a variety of common problems that arise when gifting. Gift Cards today are also a strategic tool of many loved brands across the world.
Sweets, dry fruits are passe as e-coupons, apps are in vogue this Diwali Corporate gifting has got an e-overhaul this Diwali, with online coupons and mobile apps for choosing gifts of one’s own choice becoming popular in place of stereotype gifts like sweets and dry fruit boxes. The digital gifting solutions are not only confined to startups or new-age companies, but big conglomerates are also preferring this mode for their corporate gifts. These apps and coupons can be accessed and utilised on any digital platform, such as computers or mobiles, and are becoming popular across all kinds of organisations startups or the established players this festival season.
The art of Gift giving has been a tradition across cultures. Confusions, doubts, uncertainties often cloud minds while purchasing gifts. To make the process simpler, QwikCilver Solutions has pioneered a unique Gift card technology for smart Indian customers. With Gift cards of fixed price value issued by a retailer, buyers can easily present them to their friends , families or even clients in place of a physical product or cold cash. One can say, it is replacing gift vouchers of last decade. To delve a little deeper into their partners and programs, Pratap TP, Co-founder and Chief Marketing Officer, QwikCilver Solutions helped gain insight. Founded in 2008-09, the company has grown significantly to command a 90% market share in the Gift card category. It is growing at the rate of 120% year on year.