How we helped a top FMCG player boost channel uptake through our corporate rewards solution

FMCG Channel Partner

The client had an extensive partner network, spread across the country. The client ran periodic trade promotions and schemes to engage the network. Under the set-up, the retail partners were offered credit notes and physical gifts as rewards. But the rewards did not reach the partners on time.

How we helped a Banking giant drive expected customer behaviour through our Corporate Rewards solution

The client was already running a rewards program with one of their partners, who procured and provided gifts from multiple sources. The program was meant to reward customers who completed a specific denomination-based transactions. But the rewards were either boring and unimaginative.

Customers don’t need reasons to shop. They need excuses.

Shopping is a habit, as basic as the need to bathe. But offer your customers cold shower, and they will stay away from the water, forever. On the other hand, hit them with vapours of personalized promotions and they will flock your store.

HipBar Gift Card launched!

We are joining forces with HipBar, India’s first drink delivery mobile app, to launch their Gift Card program. HipBar Delivery is founded with a vision to create a safe, transparent and responsible digital ecosystem. With the HipBar app, customers can have their drinks home-delivered. The Gift Card program allows customers to gift their friends their favourite drinks in few swipes. The program is currently available in Bengaluru, with plans to expand it to other cities.

Amazon-backed QwikCilver merges GiftBig with newly launched online gift store, run by Bangalore-based QwikCilver Solutions Pvt Ltd, has been re-branded to, as it seeks to morph into a mobile-first online gifting superstore for consumers. “The (new) platform offers a mobile gifting experience with a wide range of gifting options, instant gifting delivery and multiple modes of gratification., the e-commerce site for gift cards will seamlessly migrate into The consumer base of would be redirected to our new site,” said Pratap TP, co-founder and CMO of QwikCilver. The company will continue to provide the back-end technology for B2B transactions related to plastic gift cards, loyalty cards, code programmes and social media gifting of various brands, said Pratap. Moreover, the desktop version of will also lend itself to gifting transactions. Pratap further stated that Woohoo is looking to add more than 1,000 new brands across categories in the next one year. provides consumers with gift cards of reputable brands that can be redeemed at online and offline stores.

QwikCilver riding on rising demand for gift cards

The Indian gift card market is expected to receive fresh funding of up to $50 million which will enable key players such as Amazon-backed QwikCilver Solutions to ride the next wave of growth in digital cards. Increasing consumer adoption of gift cards over the last two years, especially digital gift cards over physical cards, has seen QwikCilver’s sales growing 300 per cent year-on-year. The ₹3,000-crore Indian gift market card is expected to touch ₹9,000 crore by FY-2018.

Round Table – Prepaid Cards

Qwikcilver Brings India’s First Round Table for Retailer Branded Gift & Prepaid Cards The First Qwikcilver Round Table for Gift Cards & Prepaid cards was held in Bangalore at Hotel Oberoi on 18th August, 2010. The attendees included various CEOs & CXOs from large retail players including Raghu Pillai, Pradipta Mohapatra ( Ex-Chairman RPG Retail), Business Heads from Shoppers Stop, Trent, Titan, Aditya Birla Nuvo Ltd, Mantri Square Mall Management team etc.