Channel partners are the backbone of the retail sector and contribute 70-80 per cent to brands’ sales. But for the critical role played by them, are we appreciating them enough and giving them the due reward that they deserve? Distributors not being incentivized well is a common enough problem in the FMCG sector, this leads to them not being motivated and slowly will have an impact on the brand sales. All eyes are on the consumers and B2C marketing is an apple in the brand’s eye and B2B marketing becomes the ignored middle child who gets the hand me downs.
In the FMCG sector, brands reward their channel partners generally during popular festive seasons. In the past, a cash-based bonus was the most common way to reward and appreciate a channel partner. Cash proved to be an easier way of incentivization for the brand as they didn’t know the personal preferences of their channel partners. Slowly this moved to giving high value aspirational products such as motorcycles, gold coins, home appliances, smartphones and experiences such as travel to giving educational perks to the children of the channel partners. When they receive it for the first time they will be delighted, but how many times can you keep giving these products again and again? Who will keep track of what you have given your channel partner last year to this year? What if he/she already has a washing machine at home and you giving the same product is not going to motivate them or show that they matter to you.
Thanks to technology and its convenience, brands are finding newer avenues in engaging with their channel partners by offering innovative and more meaningful rewards. This is when personalized rewards programs came into existence and use tools such as gift cards to woo their channel partners. Brands also can avail the option of personalizing the gift cards for different occasions, based on the achievement and adding that personal touch. Channel partners are also evolving and prefer to do their own shopping using these gift cards and vouchers. Loyalty programs coupled with technology is used to provide personalized rewards and gives the flexibility to change the reward points depending on the sales on a real time basis. These innovations have also made the entire process transparent and there is no bias involved thus enabling the best channel partner to get his/her deserving reward.
It is no wonder that gift cards are gaining popularity as ultimately, they give the power of choice to the receiver, which in this case is the channel partner! Ensure that your channel partners are adequately rewarded this year by presenting them with a gift card and thus giving them the freedom of choice.
Talk to the experts today and make your channel partners smile, call us at 1800-419-4438 or drop us a mail at email@example.com
Let the specialists in rewards & gifting show you how.
Going out of your way to show appreciation for your employees, goes a long way in keeping them happy & motivated in your organization. When it comes to your employees, the choice of gifting in any season & for any reason should be a utilitarian gift. And now there’s a way to make each gift as personalized as it can be, without losing your sleep over it.
What is a Perfect Gift? The one from their wish-list Your gift would say something. A bottle or coffee mug would say you lack imagination. A pen-stand & a timepiece say you are boring. Now, why rely on predictable bulk-gifting when you can make every gift interesting? Gift cards make this possible by letting each employee choose the gift they’ve been wishing for. A gift card is for sure to make all the workforce happy.
Why Qwikcilver? No one understands gifting like we do. Qwikcilver is a leader in providing gift card solutions across the globe. 8 out of 10 gift cards in India are powered by us, this enables us to issue gift cards instantly without any procurement delays. 40 million transactions are processed every year. We have partnered with 100+ offline & online brands ranging from e-commerce to fashion to travel to restaurants & so on. You get to pick gift cards from popular brands like Amazon, Flipkart, Bookmyshow, Myntra, Makemytrip, Cleartrip, Lifestyle, Shopperstop, Bigbazaar, Pantaloons, Spar, Taj Hotels, Titan & Dineout & more.
Which brand to choose? We have a solution for that too! Woohoo Gift Card is a one-stop solution for all your confusion. Gifting a Woohoo card allows the recipients to buy any brand Gift card available at Woohoo.in & app. It also offers multiple ways to redeem – online, in-stores, party or in full to shop at their convenience. What’s more, you carry your own branding in the gift card with your logo, image & personalized messages! For more details, contact us 1800 419 438 or write to firstname.lastname@example.org