India, News articles

Qwikcilver’s App – The power of choice

As appeared in TheWeek by Karthik Ravindranath.
“The Woohoo gifting platform is convenient and enjoyable, but it needs to give more payment options”
The adoption of digital wallets is at an all-time high. While these apps allow seamless transactions, there is often dead money in one wallet or the other. If you are running short of money in the wallet that you want to use, you will have to refill it while money in other wallets remain unused. Woohoo, an online gift card app by Qwikcilver allows you to aggregate your balances from various virtual wallets. You can buy gift cards from more than 100 brands. The gift cards can be stored on the app and it can be sent instantly using WhatsApp,email and SMS. A useful feature in Woohoo is the option to sell unused gift cards. So you can buy cards safe in the knowledge that your money would not be wasted. Once your card is sold, your bank account is credited directly. The app also allows you to customise the digital gift card with unique templates, selfies, voice messages, stickers and designs. Other benefits include discounted gift cards and partial redemption.
The new features in the app include sending a group gift—you can invite friends and family to pool money—and pay using Woohoo balance, the app’s own wallet.The interface is easy to use. You can register with your mobile number and log in within seconds. The app has eight primary tabs on the home screen—discounted cards, send group gift, sell gift cards, buy gift cards, redeem Woohoo, manage gift cards, send free greetings and load card. Other settings can be accessed through the menu on the top left, and notifications are shown on the top right bell icon. However, the app is not without limitations. After registering, I got no guidance to set up my account or add payment options. These had to be found from the above mentioned menu.
The payment options available were also disappointing. In fact, the list of wallets supported was short and big names like Paytm and FreeCharge were missing. Even Oxigen Wallet which is supported according to the information provided on play store was missing from the list. Despite these shortcomings, the app offers a good experience. With the gift card market booming in the country, it could become a convenient option in the near future. The app is available on Google Play store and has hundred thousand downloads already with an average rating of 3.7