Vistara, India’s finest full-service carrier, today launched ‘Purple Ticket’ – a flexible gift card for travel on Vistara, that can be used by customers for themselves or for personal and corporate gifting. The Purple Ticket is an e-card available for purchase on the Vistara website in increments starting from INR 250 up to INR 20,000, and can be customized for the recipient and the gifting occasion. It will be valid for 365 days from the date of purchase, and up to two Purple Ticket gift cards can be clubbed together for a single transaction on the airline’s website or mobile app.
There is some celebration every other day – festivals, birthdays, office parties and the list goes on. Last week was Onam and Pooja is right around the corner. Not surprisingly, there are a number of gift choices for loved ones too. But, despite the overwhelming availability, the old dilemma exists: What should I gift a person? In one of their research surveys, Qwikcilver had discovered that most gift purchases happen only three days before the event. Foreseeing this, Qwikcilver, powering 90 per cent of the gift cards in the country, has developed a superstore for gift cards called Woohoo. “Through this innovation, the person receiving the card has the freedom of choice,” said co-founder Pratap T P.
“As an alternative to cash, gift cards can be used to buy products of your choice.” Often, we may want to gift a beloved one on an occasion, but find it difficult to zero-in on what would be most suitable. In such situations, there are benefits in handing out a gift card. The receiver can use it to purchase products or services of their choice.