Sanjevani, a leading evening Kannada daily started in the year 1982, featured Qwikcilver on 15th September. The story highlights the launch of Woohoo gifting league this festive season with brands like Shoppers Stop, Westside, Myntra, dine on board for consumers to gift across categories for their loved ones. It also sheds light upon the group gifting, scheduled gifting feature adding convenience and excitement to gifting. Pratap.TP, CMO of Qwikcilver has also been quoted in the article talking about the four fold increase in the growth of gift cards across 100+ brand partners on both Woohoo.in and Woohoo app starting from Diwali to Christmas.
Dinamani is one of the leading Tamil daily newspapers, owned by The New Indian Express Group featured Woohoo. The article talks about the convenience of digital gifting and highlights the features of Woohoo. The article further puts the spotlight of Woohoo being present in 400 cities across 5,000 points of sales and its partnership with 150 brands across categories, providing customers a wide array of gifting options. And also highlights the ease in the use of Woohoo in android smartphones and calls it a boon specially during the festive season.
There is some celebration every other day – festivals, birthdays, office parties and the list goes on. Last week was Onam and Pooja is right around the corner. Not surprisingly, there are a number of gift choices for loved ones too. But, despite the overwhelming availability, the old dilemma exists: What should I gift a person? In one of their research surveys, Qwikcilver had discovered that most gift purchases happen only three days before the event. Foreseeing this, Qwikcilver, powering 90 per cent of the gift cards in the country, has developed a superstore for gift cards called Woohoo. “Through this innovation, the person receiving the card has the freedom of choice,” said co-founder Pratap T P.
The gift card segment in India is likely to get a huge boost this festive season with projected growth of 400% over the last year, according to the Qwikcilver Gift Card Survey. The survey was carried out across 400 towns across 10,000 points of sale and also factored in the buying behaviour of 4,00,000 shoppers on Woohoo, the company’s ecommerce platform. Qwikcilver cofounder Pratap said gift cards were becoming the preferred gifting option, with the company averaging almost 3-4million cards a month.
Woohoo, the go-to platform for gifting by Qwikcilver solutions, recently engaged with consumers to ask them: ‘What would really make them happy?’ in the context of gifting. This was done through a recently launched video. The campaign talks about how ‘We think we know everything about our loved ones. But do we really?’ A selection of different people that included siblings, mother-daughter and married couples were put through a small test. As part of the test, they were asked a simple question on what they would gift their loved ones to make them truly happy. An interesting observation that was noted at the end of the video was that the majority of people did not know what their loved ones actually wanted as a gift.
Qwikcilver Solutions, India’s pioneering Gift Card Company has announced the launch of Woohoo.in, India’s First Fully Integrated Mobile Responsive Online Gifting superstore. The platform aims to be a one stop destination for consumers for personal and occasion based gifting, and will allow them to choose from a wide array of gift card brands.
Gift cards that can be operated through your smartphone may be becoming a trend globally, but in India physical digital gift cards still rule and Qwikcilver controls 80 per cent of this market. Five years after launching Qwikcilver Solutions — a Bangalore-based provider of all kinds of stored value cards — BITS Pilani pass-outs Kumar Sudarshan and T P Pratap forayed into an online multi-brand gifting portal ‘Woohoo’ last year. They also provide digital gift card options for partner brands that can be gifted and delivered through mobile phones and emails. Talking to BW Online’s Tanuja Chatterjee, Woohoo.in, Co-founder T P Pratap discusses how the digital gift cards market is growing by leaps and bounds in India.