It’s been quite an interesting time for QwikCilver these past few months. QwikCilver occupied centrestage by being the “Gift Card Technology Partner” at the IRF 2014 at Mumbai in September, and the MRF 2014 at Dubai in the first week of November, easily two of the most definitive events for the retail industry.
The art of Gift giving has been a tradition across cultures. Confusions, doubts, uncertainties often cloud minds while purchasing gifts. To make the process simpler, QwikCilver Solutions has pioneered a unique Gift card technology for smart Indian customers. With Gift cards of fixed price value issued by a retailer, buyers can easily present them to their friends , families or even clients in place of a physical product or cold cash. One can say, it is replacing gift vouchers of last decade. To delve a little deeper into their partners and programs, Pratap TP, Co-founder and Chief Marketing Officer, QwikCilver Solutions helped gain insight. Founded in 2008-09, the company has grown significantly to command a 90% market share in the Gift card category. It is growing at the rate of 120% year on year.
Qwikcilver, India’s pioneering & leading Gift Card Technology company is set to take the next big leap this festive season. Qwikcilver who currently enjoys 90% market share in the Gift Card processing technology segment is projecting this segment to sell 30 lakh Gift Cards this coming festive season. The last fiscal year, the company reported a category sales of 25 lakh Gift Cards and this year it is projecting to further leverage this growing trend and driving sales of over 30 lakh gift cards. Despite the slowdown in the economy and the falling rupee, Qwikcilver and its other initiatives continue to aim high.
This Company offers gift card solutions to retailers, unlike gift vouchers, gift cards can be both partly spent by the receiver & regifted by topping it up. Already, retailers such as World of Titan & Landmark book stores have rolled it out nationally.
Qwikcilver Brings India’s First Round Table for Retailer Branded Gift & Prepaid Cards The First Qwikcilver Round Table for Gift Cards & Prepaid cards was held in Bangalore at Hotel Oberoi on 18th August, 2010. The attendees included various CEOs & CXOs from large retail players including Raghu Pillai, Pradipta Mohapatra ( Ex-Chairman RPG Retail), Business Heads from Shoppers Stop, Trent, Titan, Aditya Birla Nuvo Ltd, Mantri Square Mall Management team etc.
Taking cognisance of the paradigm shift in the consumer behaviour in the urban landscape of the country with the advent of plastic money, companies across the board have struck upon a novel idea — the ‘Gift cards.’ Gift cards have become part of the customer loyalty programmes where they are induced to buy as loyal customers of brands of their choice. Loyalty programmes enable retailers to sell more and also helps customer to earn points that can be redeemed for a wide variety of rewards. Besides getting points, these cards also provide privileges like an invite for the preview of a sale, getting special entertainment or a cricket match ticket, etc.