It’s been quite an interesting time for QwikCilver these past few months. QwikCilver occupied centrestage by being the “Gift Card Technology Partner” at the IRF 2014 at Mumbai in September, and the MRF 2014 at Dubai in the first week of November, easily two of the most definitive events for the retail industry.
What’s new at QwikCilver - Retail Distribution Initiative
As a part of our ongoing journey in pioneering and evangelizing the Gift Cards and e-Gift Cards category, we at QwikCilver are in the process of setting up a Non-traditional Retail Distribution System that will enable retailers to sell and activate third-party Gift Cards from their outlets. This is a completely new value creation channel, entirely at the service of our retail partners to help create new footfalls and drive sales. You will hear more about this from us over the next few days.
New office facility for QwikCilver
Thanks to all our valued partners, we at QwikCilver have been on a fast growth curve. And to keep up with the pace of growth and to serve our existing customers better, we have been ramping up our resources fast, and have just opened a new facility in close proximity to the existing facility in Koramangala, Bangalore. This is a big milestone for us, and on this momentous occasion we would once again like to thank all our valued partners for their continued faith and trust in us!
Capitalizing on Festive and Wedding Season through Visual Merchandising of Gift Cards
Table Top Display
These instruments are usually seen on cash tills or point of sales to communicate the availability of the product. The ideal way to display Gift Cards !!!
Posters
Posters are a great way to create awareness of Gift Cards. Not only that benefits of a Gift Card can be conveyed in a creative way.
Tent Cards
Table Top displays can be placed any where in the store thus ensuring better visibility for Gift Cards.
Standees
Life-size standees at Eye level located across various locations in the store catch the immediate attention of customers. Hence the best communication tool for promotion of Gift Cards.
Recent Promotions supported by QwikCilver this Diwali
Planet Fashion ran a Diwali Promo wherein a scratch card was offered to customers who shopped for Rs 6000/- or above. The prizes involved 500/- and 750/- Planet Fashion Gift Card, an IPhone and Foreign Trip.
International trends in Gift Cards
Gifting is a large business opportunity internationally with Gift Cards and Vouchers accounting for a large percentage of the gifting market
Gifting accounts for over 15% of the total retail market in the US & UK, with gift cards and vouchers accounting for over 25% of the gifting
Internationally, gift cards & vouchers have been growing between 20-30% annually