Expert Talk

How we helped a top FMCG player boost channel uptake through our corporate rewards solution

The Background: The client had an extensive partner network, spread across the country. The client ran periodic trade promotions and schemes to engage the network. Under the set-up, the retail partners were offered credit notes and physical gifts as rewards. But the rewards did not reach the partners on time.

To complicate matters further, there was no redressal mechanism to handle partner complaints.

The Problem: Meanwhile, the client was gearing up for another season of intense trade promotions for two of its SKUs and realized that they cannot afford to have an unhappy channel. The need of the hour was to boost the channel uptake, but without sacrificing on partner satisfaction.
Qwikcilver stepped in.

The Modus Operandi: The Modus Operandi: This free ebook enunciates how we helped the client float a fully-functional rewards program in a span of 10 days and dramatically improve the partner engagement. Get it emailed to your inbox. Fill in the below form.

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