Case Studies, Expert Talk

How we helped an FMCG titan shoot down channel grievances through our corporate rewards solution

The Background: The client has a sprawling distributor base (over 15000, spread across the country). To incentivize and engage its network of distributors, the client ran a loyalty rewards program. The program offered a limited range of merchandise as rewards.

To complicate matters further, there was no redressal mechanism to handle partner complaints.

The Problem: The result was a nightmare at multiple levels: the rewards did not excite the partners, while the client struggled to manage inventory, pilferage, the fulfilment process, not to forget the huge cost it incurred in keeping the program afloat.
Qwikcilver stepped in.

The Modus Operandi: This free ebook enunciates how we helped the client to drastically reduce the customer complaints by 80%. Get it emailed to your inbox. Fill in the below form.

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