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E-gifting platform QwikCilver has launched e-gift and gift card store, which it claims will work across 400 cities and over 150 brands, online and offline. The website has basically been consolidated from and will redirect from its previous offering GiftBig, its users will be migrated to Giftbig is now Woohoo The company plans to add 1,000 new brands across categories in the next year and currently has gift cards from Shoppers Stop, Lifestyle, Tata Trent, Titan, Madura Garments, Croma, Cafe Coffee Day, Pizza Hut, Makemytrip, Cleartrip, Thomas Cook, Flipkart, Amazon, Myntra, PVR Cinemas among others. The platform will let users customise plastic and e-cards for multiple occasions and can be redeemed across online and offline stores, also using the mobile app. QwikCilver claims to have around 90% of the prepaid and gift card market share, with over 100 brands across 20 categories like apparel, jewellery, dining, spa and travel among others. It claims to process over 50 million transactions annually across physical and digital cards across desktop and mobile in over 300 towns and cities. Woohoo app: In April this year, after receiving a $10 million injection of funds from Amazon Asia Pacific, Accel Partners and Helion Venture Partners, Quikcilver launched a loyalty rewards points, gift card and virtual wallet app. The Woohoo app lets users pay through mobile online and offline and has partners in brands like Levi’s, Cafe Coffee Day, Cleartrip, Myntra, Payback and MobiKwik among others. RBI wallet license: QwikCilver had secured a five-year prepaid mobile wallet license from RBI in August 2013 along with Mobikwik and Paytm. Amazon’s investment gave it access to QwikCilver’s semi closed wallet system, which would allow them to offer customers a digital wallet service for purchases from the site. In March, Sanjay Tambwekar joined QwikCilver Solutions as its CTO. QwikCilver said that Tambwekar’s experience across technology practices would help QwikCilver to scale up their product platform suite and grow their enterprise architecture, e-commerce and m-commerce. Set up in 2007, QwikCilver provides stored value card solutions to retail and corporate customers. It claims brands like Van Heusen, Shopper’s Stop, Peter England, Yahoo India, Nike, CCD, Levi’s, Microsoft among others as customers. QwikCilver provides gift, loyalty, discount, frequency, corporate campus and credit cards through its SaaS platform enabling a minimal upfront investment.

Woohoo Gifting Qwikcilver Solutions, India’s pioneering Gift Card Company has announced the launch of, India’s First Fully Integrated Mobile Responsive Online Gifting superstore. The platform aims to be a one stop destination for consumers for personal and occasion based gifting, and will allow them to choose from a wide array of gift card brands. The newly launched platform is mobile responsive, and enables consumers to transact from any mobile device, and gift on-the-go. Through, customers can send and receive gifts across more than 400 cities with the choice of 150+ trusted brands – be it offline or online, while also enabling the gift recipients to have the freedom to choose their own product and brand seamlessly. The platform gives consumers choices of gifting options not only in terms of brands but also allow them to choose from 20+categories including apparel, jewellery, home needs and so on. One can even gift experiences such as an entertaining day at cinema, exquisite fine dining, a relaxing spa or fun filled travel escapades. has partnered with leading retail chains and brands including Shoppers Stop, Lifestyle, Tata – Trent, Titan, Madura garments, Croma, Cafe Coffee Day, Pizza Hut, Makemytrip, Cleartrip, Thomas Cook, Flipkart, Amazon, Myntra, PVR Cinemas and many more. Commenting on the launch, Pratap T.P. Co-founder and CMO, Qwikcilver said, ‘Gift cards have emerged as the preferred gifting option by trendy and tech-savvy early adopters seeking novelty. The Woohoo brand embodies all the joy, fresh vibrancy and positive imagery needed for any Gifting occasion. showcases and epitomizes the Indian consumers Gifting aspirations and needs today with this novel online destination.” He further added, “The platform offers a unique Mobile gifting experience with a wide range of gifting options, instant Gifting delivery and multiple modes of gratification., the ecommerce site for Gift cards will seamlessly migrate into The consumer base of would be redirected to our new site. is looking at adding 1000+ new brands across categories in the next one year. provides consumers quick access to gift cards of reputable brands, both plastic and e-cards. The extensive personalization feature allows consumers to customize their gifts for various personal occasions ranging from Birthdays, Anniversaries; and festival occasions like Diwali, Raksha Bandhan and many more, making the whole process of selecting and buying a gift much simpler. The gift cards can be redeemed at the online and offline stores and also used to shop at thousands of new places using the Woohoo mobile app. Gift cards are a 3000 crore industry in India. Qwikcilver has established and reinforced the Prepaid & Gift Card Qwikcilver Network in Indian retail – with close to 90% share of the customer engagements across 100+ power brands in 20 consumption categories. The Qwikcilver Network has grown by 300% year-on-year for the last 4 years and currently processes over 50 million transactions across physical cards, digital cards and Mobile based engagements across card transactions annually in 300+ towns & cities. Qwikcilver recently launched one-of-its-kind innovation in retail, Woohoo App that aggregates multiple payment options in a single platform, for consumers to transact at various retail outlets – offline and online. Consumers can use Woohoo as the single Mobile App for their transactions, be it buying in retail, having a meal in a restaurant, or buying a ticket online. Qwikcilver Solutions, is a single-stop provider for all kinds of stored value card based solutions for Retailers, service providers and corporates (to power convenience and operational efficiency programs like Campus Cards, Incentives and Benefits Card).Qwikcilver is well poised to enable its customers derive the maximum benefit out of the card programs. Qwikcilver’s mission is to play a transformational role in driving footfalls and transactions across offline & online segments with innovative technology powered solutions. Qwikcilver has pioneered and established significant leadership of the Prepaid & Gift Card category in India. Through Woohoo, Qwikcilver is targeting the end consumer by giving them maximum benefit out of available currency options. Source: