Gone are the days when only birthdays, anniversaries and festivals were the occasions which people used to eagerly wait for, to shower their loved ones with surprises and gifts. Times have changed and so have the gifts and gifting styles. In a world ridden with hectic schedules and growing distances, a splendidly wrapped gift is what it takes to rejuvenate withered relations, make new ones, or maintain existing ones.
Gone are the days when only birthdays, anniversaries and festivals were the occasions which people used to eagerly wait for, to shower their loved ones with surprises and gifts. Times have changed and so have the gifts and gifting styles. In a world ridden with hectic schedules and growing distances, a splendidly wrapped gift is what it takes to rejuvenate withered relations, make new ones, or maintain existing ones.
A good retail experience includes a great product, a great service and fun. Retailers need to be aware of the unique preferences of millennials and create shopping experiences that satisfy their need for trustworthy information and personalisation of products and practices.
With the market gearing up for or already in End of Season Sale mode, this is likely to continue over the next few weeks. A new year brings with it new beginnings, fresh hope and a lot of good cheer and positivity. For us at Qwikcilver, this is a good time to remind ourselves of our raison d’etre, and to reaffirm our commitment to what we stand for. And so we begin another year, bright and positive…
As the festivities wind down, we gear up for the next joy of gifting occasions for Christmas and the start of a New year. With fewer discounts by online players and new season merchandise offered by physical retailers, we are seeing a significant sales growth for the overall retail business.
The retail industry is evolving to omni-channel — where a retailer is able to address a customer’s needs through multiple touch points both online as well as offline. India’s incumbent retailers are preparing the ground for more investment in technology and more understanding of the space from the consumer standpoint.
Despite the success of e-commerce and e-tail companies, traditional large format retailers have been persevering under the pressure of trying to match their competitors every step of the way. With the festive season here retailers continue to evolve into a sleeker, more customised and less transactional model.
There is a definite buzz in the market, with retailers gearing up for the high season! Some of the macroeconomic indicators notwithstanding, the consumer sentiment is definitely looking positive, and overall all indications point to a great festive season ahead. With a plethora of premium international brands entering the market, the consumers never had it so good.
With the upbeat sentiment in the economy and the increasing aspirations of consumers and their willingness to experiment and spend on consumer products and experiences, the signs of a revival in the Indian economy is showing up across segments, ranging from consumer goods and automobiles to air travel and tourism.
It has been another exciting month for us at Qwikcilver. Our recently launched mobile app, Woohoo, continues to make waves in the market with lots of press coverage, rave reviews and user downloads. Qwikcilver also made its presence felt at ReTechCon 2015, the retail industry’s annual technology event.