The Indian Gift Card industry has seen the quickest adoption in the Corporate and B2B world. This is expected as the Gift Card is an incredibly powerful reward and loyalty tool for the corporate world. Take the case where Abhishek Sinha, National Sales Development Manager,Britannnia was faced with a massive and a highly heterogenous network of distributors and wholesalers spread across the country. To have a system that would accommodate the requirements and choices of each one in that vast network definitely gives an edge for the business and the loyalty the brand strives for.
A tricky question, “Do we really know which gift to get for our loved one?” On this note started the 2nd panel discussion where the panelists recounted their own funny and not so funny experiences of gifts that have backfired. From personal gifting experiences to gifting experiences at weddings, this discussion had it all.
Panelists from left; Rajeev Krishnan, Suparna Mitra, Shariq Plasticwala, Vinay Bhatia with the moderator Kumar Rajagopalan
This was the first panel discussion of the Qwikcilver Gift Card Conclave 2017. The disucssion began with a witty Q&A session by the moderator Kumar Rajagopalan, CEO Retailer’s Association of India, where he engaged the audience on why they chose to gift. The candid answers paved the way forward for the panel discussion.