Refund programs: The best way for retailers in Australia to improve customer stickiness and retention

In Australia, 80% of people shop at several merchants and brands. A robust refund procedure may help Australian firms develop confidence and increase client retention. All merchants want to reduce the effect of returns, but there are better methods to do it than making the process more difficult or less appealing to the end user.

Offer gift cards to your customers. Here’s why –

According to a recent McKinsey & Company report, 80% of Australian consumers have sought out different brands or retailers in the past 18 months, seeking better value as prices continue to rise. 59% of Australian consumers found gift cards an appropriate reward for brand loyalty. Brand loyalty can be increased by offering gift cards to consumers.