Boosting Brand Awareness and Revenue: How Gift Cards can help Australian Brands
In recent years, gift cards have become increasingly popular among Australian consumers. According to a report by the Australian Retailers Association, gift cards were the most popular form of gift in Australia in 2020, with sales totaling over $3 billion. Gift cards present a valuable opportunity to increase brand awareness, customer loyalty, and revenue.
Here are some ways gift cards can help brands:
1. Increase Brand Awareness
Gift cards provide an excellent opportunity for brands to increase their visibility and brand awareness. When customers purchase gift cards, they are essentially promoting the brand to their friends and family. The recipient of the gift card may not have been familiar with the brand before receiving the gift, but they are now introduced to it and may become a new customer.
Brands can also use gift cards as a way to target new customers. For example, a clothing brand can offer gift cards as prizes in competitions or as incentives for signing up to their newsletter. This not only helps increase brand awareness but also drives traffic to their website and social media pages.
Gift cards provide an excellent opportunity for brands to increase their visibility and brand awareness. When customers purchase gift cards, they are essentially promoting the brand to their friends and family. The recipient of the gift card may not have been familiar with the brand before receiving the gift, but they are now introduced to it and may become a new customer.
Brands can also use gift cards as a way to target new customers. For example, a clothing brand can offer gift cards as prizes in competitions or as incentives for signing up to their newsletter. This not only helps increase brand awareness but also drives traffic to their website and social media pages.
2. Increase Customer Loyalty
Gift cards can also be used as a tool to increase customer loyalty. When customers receive a gift card, they are more likely to return to the store to redeem it. This presents an opportunity for brands to upsell and cross-sell their products, increasing the customer's overall spending.
Brands can also offer loyalty programs that reward customers with gift cards. For example, a coffee shop can offer a loyalty card that rewards customers with a free coffee after every ten purchases. This not only incentivizes customers to return to the shop but also promotes brand loyalty.
Gift cards can also be used as a tool to increase customer loyalty. When customers receive a gift card, they are more likely to return to the store to redeem it. This presents an opportunity for brands to upsell and cross-sell their products, increasing the customer's overall spending.
Brands can also offer loyalty programs that reward customers with gift cards. For example, a coffee shop can offer a loyalty card that rewards customers with a free coffee after every ten purchases. This not only incentivizes customers to return to the shop but also promotes brand loyalty.
3. Increase Online Sales
Gift cards can also be used to drive online sales for Australian brands. Online shopping has become increasingly popular in Australia, and gift cards provide a convenient and easy way for customers to purchase gifts for friends and family.
Australian brands can also offer gift cards as a way to promote their online store. For example, a homewares brand can offer gift cards that can only be redeemed online, encouraging customers to visit their website and explore their product range.
Gift cards can also be used to drive online sales for Australian brands. Online shopping has become increasingly popular in Australia, and gift cards provide a convenient and easy way for customers to purchase gifts for friends and family.
Australian brands can also offer gift cards as a way to promote their online store. For example, a homewares brand can offer gift cards that can only be redeemed online, encouraging customers to visit their website and explore their product range.
Bonus point: Increase Revenue
Gift cards can be a valuable source of revenue for brands. When customers purchase gift cards, the brand receives immediate cash flow, even if the card is not redeemed for some time. This can help improve cash flow and boost revenue, especially during slow periods.
Brands can also use gift cards to promote specific products or services. For example, a beauty brand can offer gift cards that can only be redeemed for a specific service, such as a facial or massage. This can help increase sales for that particular service and also introduce customers to other products or services offered by the brand.
Gift cards can be a valuable source of revenue for brands. When customers purchase gift cards, the brand receives immediate cash flow, even if the card is not redeemed for some time. This can help improve cash flow and boost revenue, especially during slow periods.
Brands can also use gift cards to promote specific products or services. For example, a beauty brand can offer gift cards that can only be redeemed for a specific service, such as a facial or massage. This can help increase sales for that particular service and also introduce customers to other products or services offered by the brand.
In conclusion, gift cards present a valuable opportunity for Australian brands to increase brand awareness, customer loyalty, revenue, and online sales. By offering gift cards, Australian brands can improve their cash flow, promote their products and services, and attract new customers. With the increasing popularity of gift cards in Australia, brands that fail to offer them risk being left behind by their competitors.
Gift cards are a great way for businesses to increase sales, build customer loyalty, and track customer purchases. With Qwikcilver, businesses can unlock the power of gift cards and take their business to the next level.
Gift cards are a great way for businesses to increase sales, build customer loyalty, and track customer purchases. With Qwikcilver, businesses can unlock the power of gift cards and take their business to the next level.
How to get started with Qwikcilver
Getting started with Qwikcilver is easy. Drop your details in the form - www.qwikcilver.com/au. Our team will get in touch with you for the discussion.