Employee Incentivisation – An FMCG Case Study
Our client, one of India’s largest FMCG brands, wanted to launch an incentive program with the aim of driving sales by motivating their sales team.
To keep Account Executives & Account Managers motivated, they were proposed to be incentivized on the basis of their monthly and quarterly achievement against the respective targets. Since it was a country-wide program, the incentives needed to be tailor-made to attract employees across locations, equally appealing to both the genders and all the age groups.
The biggest challenge was to set the kind of reward that had a high perceived value to each and every employee. Cash rewards didn’t seem attractive enough as they are easily forgettable and lack the personal touch of a gift. Giving away merchandise also did not guarantee being equally appreciated by all employees.
Qwikcilver stepped in.
The Modus Operandi
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