Our client, one of India’s largest FMCG brands, wanted to launch an incentive program with the aim of driving sales by motivating their sales team.
To keep Account Executives & Account Managers motivated, they were proposed to be incentivized on the basis of their monthly and quarterly achievement against the respective targets. Since it was a country-wide program, the incentives needed to be tailor-made to attract employees across locations, equally appealing to both the genders and all the age groups.
The biggest challenge was to set the kind of reward that had a high perceived value to each and every employee. Cash rewards didn’t seem attractive enough as they are easily forgettable and lack the personal touch of a gift. Giving away merchandise also did not guarantee being equally appreciated by all employees.
Qwikcilver stepped in.
The Modus Operandi
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