Channel Engagement – A Confectionery Industry Case Study
The client is a multinational confectionery, food and beverage company, present in over 150 countries and employs approximately 83,000 individuals around the world.
The client wanted to create an engagement campaign for the Channel Partners to motivate and reward the purchasing behavior & decision, as well as raise their engagement level with the brand, all across India. Qualified Channel partners were eligible to receive a reward from a pre-decided set of rewards based on a lucky draw construct, by spinning the wheel of fortune.
Setting up a lucky draw construct that is easy to use yet exciting was the biggest challenge. Ensuring smooth and timely rewarding as well as easy tracking of the campaign was crucial to its success.
Then the client decided to explore the technology-powered solutions offered by Qwikcilver.
The Modus Operandi
This free ebook details how we helped the client with a successful engagement campaign using the theory of gamification. Fill in the below form and collect your copy in your inbox.