Expert Talk

How we helped a large cycle manufacturer shrink its partner attrition rate through our corporate rewards solution

The Background

A strategic subdivision of one of India’s leading business conglomerates, the client specializes in engineering, bicycles, among others, and is considered the largest cycle manufacturer in the country.

The Problem

The client ran a point-based rewards program to recognize, as well as incentivize, its partners. The program offered a limited range of merchandize as rewards, based on the points accrued by the partners.

The result was a nightmare at multiple levels: the rewards did not excite the partners, while the client struggled to manage inventory, pilferage, the fulfilment process, not to forget the huge cost it incurred in keeping the program afloat.

The client wanted an integrated rewards program that will allow the company to leverage the advantages of gift cards, while retain the point-based logic of the incumbent one.

Qwikcilver stepped in.

The Modus Operandi

This free ebook details how we helped the client considerably reduce their partner attrition rate. Click the Download Now button to claim yours.