What are the Benefits of Gift Cards for Small Businesses?
Gift cards for small businesses are a great way to enhance brand awareness among your audience. They also create a common ground for building long-term relationships with your customers.
Additionally, incentivizing customer shopping with your brand leaves a lasting impression on the shoppers and gives them a reason to come back for more.
If you are a small business owner and trying to understand why you should offer gifts, then you are at the right place! This blog will walk you through the five key benefits of using gift cards for small businesses.
5 Reasons Why Your Small Business Should Offer Gift Cards
For small businesses, gift cards are the more economical option to initiate promotions compared to expensive marketing campaigns. In addition to enhancing customer engagement, there are five tangible benefits of using gift cards as follow:
1. Revenue Boost
Gift cards are cost-effective to mass-produce for promotions and bring in high ROI. This is because, armed with a gift card, a customer generally shops for more value than its worth, which also helps to advance cash flows. By generating higher customer engagement and brand awareness, your business can further its revenues.
2. Improve Traffic
The biggest benefit of using multichannel gift cards is enhancing the traffic to your stores —whether online or physical. You can increase store footfall by making your digital gift cards redeemable at physical stores and vice versa for your websites or apps. This convenience alone will bring in more willing shoppers.
3. POS Matching
Gift card usage can be tracked easily using POS matching, which opens up a new world of customer data for your business. By analyzing customer shopping behavior using gift cards, their average order values, and other patterns, you can tailor your offerings to increase sales.
4. Fraud Control
Gift cards are an excellent option to control fraud and tighten the cybersecurity at your stores. This is because these instruments do not store any personal or sensitive information about the shopper. Your customers can walk in with a gift card, make their purchases, and walk out without having to disclose any card information.
5. Enhancing Profit
Not all the customers who have a gift card are able to use them before expiry—which leaves your brand with profit at the end of the season. Unused gift cards are a whole new source of revenue for your business.
Gift cards have always existed, but with the rise in digital shopping, they are proving to be more versatile than ever. So, if you want to make it easier for your customers to buy and share gift cards with their near and dear ones with Qwikcilver—a reliable technology partner.
Gift cards have always existed, but with the rise in digital shopping, they are proving to be more versatile than ever. So, if you want to make it easier for your customers to buy and share gift cards with their near and dear ones with Qwikcilver—a reliable technology partner.
Qwikcilver: Gain The Gift Card Benefit Today
Your business—whether big or small—can now power all its gift card programs with Qwikcilver. We are the world’s only gift card solutions provider with an end-to-end tech stack; a pioneer in the gift card industry.
We facilitate your brand by launching physical and digital gift cards that can be sent through email or SMS for both single and multi-merchant programs. Our solutions work with all the leading POS solutions, enabling high accessibility.
Additionally, your brand can quickly mobilize promotion campaigns, manage returns, and consolidate currencies on a single digital platform to deliver a comprehensive shopping experience to your customers.
We facilitate your brand by launching physical and digital gift cards that can be sent through email or SMS for both single and multi-merchant programs. Our solutions work with all the leading POS solutions, enabling high accessibility.
Additionally, your brand can quickly mobilize promotion campaigns, manage returns, and consolidate currencies on a single digital platform to deliver a comprehensive shopping experience to your customers.
