5 Reasons Why Gift Cards Are Perfect for Corporate Gifting
The prevalence of corporate gifts during festivals is high. Whether it is Diwali or Christmas, every organization strives to come up with a present that makes the celebration merrier for its employees. And well, it’s important too.
Corporate rewards like these play a significant role in boosting satisfaction and loyalty among employees. In fact, they also cause them to become more dedicated and productive at work.
However, the range of options for corporate gifting is often limited. Most organizations either gift an assorted nut basket or go for some basic home decor. But these gifts aren’t just ordinary. They also have several logistical and personalization challenges associated with them.
So, in this blog, let’s talk about gift cards and understand how they emerge as the best choice for corporate gifting in 2024. Let’s start!
Corporate rewards like these play a significant role in boosting satisfaction and loyalty among employees. In fact, they also cause them to become more dedicated and productive at work.
However, the range of options for corporate gifting is often limited. Most organizations either gift an assorted nut basket or go for some basic home decor. But these gifts aren’t just ordinary. They also have several logistical and personalization challenges associated with them.
So, in this blog, let’s talk about gift cards and understand how they emerge as the best choice for corporate gifting in 2024. Let’s start!
Why Are Gift Cards Better than Physical Gifts for Corporate Gifting?
A gift card is a special type of prepaid card that a company sends to its employees to make purchases at specific retailers without cash. These corporate gift cards are distinct from regular ones in two ways: they carry the company’s branding and are meant for corporate use only.
Now, let’s discuss how these cards are a better alternative than physical gifts for corporate gifting purposes:
Now, let’s discuss how these cards are a better alternative than physical gifts for corporate gifting purposes:
1. Better Flexibility
Physical gifts aren’t flexible. They are the same for all, which means employees cannot choose what they want to receive.
On the contrary, gift cards are far more flexible. As they are accepted at multiple stores, the range of gift options for employees is wide. Moreover, these cards have instant redemption capabilities. So employees can also use them whenever they want to.
On the contrary, gift cards are far more flexible. As they are accepted at multiple stores, the range of gift options for employees is wide. Moreover, these cards have instant redemption capabilities. So employees can also use them whenever they want to.
2. Room for Personalization
Some of the most common corporate gift options include mugs, sweets, nuts, clocks, water bottles, etc. However, most of these items cannot be personalized at all, let alone personalize them at scale.
On the other hand, corporate gift cards are impressively customizable. They can be redeemed at different stores. So employees can select their gift from their own choice of brands. Moreover, you can also add a personalized message on the card.
On the other hand, corporate gift cards are impressively customizable. They can be redeemed at different stores. So employees can select their gift from their own choice of brands. Moreover, you can also add a personalized message on the card.
3. Fewer Logistical Obstacles
Physical gifts involve many logistical challenges. First, they need to be purchased and stored. Then, a courier service must be partnered with to send them to employees. Gift cards do not involve such complexity.
You can send a gift card to an employee through email. This not only eliminates the time and effort needed to procure and send physical gifts, but it also makes gift cards an incredible choice for last-minute, instant gifting.
You can send a gift card to an employee through email. This not only eliminates the time and effort needed to procure and send physical gifts, but it also makes gift cards an incredible choice for last-minute, instant gifting.
4. No Chance of Gifting Mistakes
Selecting individual gifts as per every employee’s taste and personal choice is a tedious task. Even if you make an effort to do so, the chances of you selecting the perfect gift for every employee are slim. But with gift cards, that’s never a problem.
With gift cards, employees can browse through reward catalogs and choose a gift they actually like and find meaningful. Thus, there is no chance of sending a vague, irrelevant gift to any employee
With gift cards, employees can browse through reward catalogs and choose a gift they actually like and find meaningful. Thus, there is no chance of sending a vague, irrelevant gift to any employee
5. Cost-Effective
Every company has a gifting budget, which may sometimes be exceeded if you choose to gift physical gifts to employees. That’s so because these gifts have many overhead costs, like logistics, storage, packaging, etc., associated with them.
Conversely, gift cards are very cost-effective. You can allocate a specific amount per employee and send the card to ensure you don’t overrun your gifting budget.
Conversely, gift cards are very cost-effective. You can allocate a specific amount per employee and send the card to ensure you don’t overrun your gifting budget.
6. Zero Security or Pilferage Issues
Physical gifts also pose significant security concerns, especially if pilferage issues are common in your office. In simpler words, they can be stolen or misappropriated before they reach the intended receiver.
This is not the case with gift cards. Since these cards are distributed digitally, you do not have to worry about pilferage. Additionally, they often come with security features like activation upon receipt, which ensures that they are used only by the intended recipient.
This is not the case with gift cards. Since these cards are distributed digitally, you do not have to worry about pilferage. Additionally, they often come with security features like activation upon receipt, which ensures that they are used only by the intended recipient.
Wrapping Up
Selecting the right gift for your employees is crucial for many reasons. It boosts their morale, satisfaction, and even productivity. Although physical gifts are generally preferred in this regard, there are several cons associated with them that cannot be ignored.
So, if you’re an organization that’s looking for ideal corporate gifts for your employees, choose gift cards over regular gifts. This will make gifting meaningful for your staff and efficient for yourself.
So, if you’re an organization that’s looking for ideal corporate gifts for your employees, choose gift cards over regular gifts. This will make gifting meaningful for your staff and efficient for yourself.
