MARCH 2022 NEWSLETTER

Scintillating September

September is scintillating, stupendous and sizzling with everything that is good, fun and joy. We have chartered territories hitherto unexplored by beginning to cater to influencer channel loyalty

New Program Launches

Nykaa Fashion Wallet Program

The 'Nykaa Wallet' program is now live on the Nyka fashion app. This program can be used by a user across all Nykaa Platforms - fashion, man and beauty (provided the user has registered via the same mobile number). Having a wallet option is a great way for brands to engage with their customers especially in a category where there is a significant number of returns. The refund option is open for the entire user base and for both Prepaid & COD orders.
QwikBit about the brand
Nykaa is an Indian e-commerce company that sells beauty, wellness and fashion products across websites, mobile apps and 100+ offline stores. In 2020, it became the first Indian unicorn startup headed by a woman. Nykaa prides itself on offering a comprehensive selection of cosmetics, skincare, hair care, fragrances, bath and body, luxury and wellness products for women and men, and it receives over 1 million orders per month from all over India.

Flipkart Health Plus Gift Card Program

Companies are harnessing the power of Gift Cards and Digital Wallets in innovative manners to engage with their customers. And this is exactly what Flipkart Health Plus has set out to do. As a part of the first phase of the launch the Flipkart Health Plus gift cards are issued in place of refunds on the platform and these cards are then added the Qwikcilver powered wallet solution. Standalone Flipkart Health Plus gift cards would be launched in the next phase followed by Consumer Promotions and Marketing incentives for users through this program.
QwikBit about the brand
Flipkart Health Plus (FKH) is an online aggregator of pharmacy stores. When it comes to ordering medicines online, Flipkart Health+ is a preferred choice of millions of customers. As the trusted online chemist, they aim to provide a wide range of 100% genuine medicines, healthcare devices, wellness products and much more right at the doorsteps of the customers taking medicine shopping to a whole new level.

Distribution Success Stories

Influencer Reward program for a Sanitaryware brand

Qwikcilver has gone live with the first Influencer app program for a leading sanitaryware brand in India. The program is for the plumbers who are working with the brands dealers all over India, ensuring that they benefit from every purchase they make from the brand. With this, we have forayed into catering for influencer channel loyalty. The brand essentially wanted to reward its plumbers on specific achievements, with purchase/sales and other criteria defined by them. The need also included an end-to-end rewards program to capture and validate purchases influenced by plumbers through a flexible, strong, secure, auditable, seamless, user-friendly, information rich, technology powered solution. The program is for dealers as well, to reward them for being loyal with the brand and being part of the success throughout the years. The plumbers can download the app from the Google Playstore directly and use it on any Android smartphones. Plumbers after getting approved by the call center, can login on the App with their mobile number. This is a highly user-friendly app where plumbers can select the Language for their ease of use, refer to other plumbers for this program, check scan history, check their pay-out details, check their earnings, and contact support directly from the APP. There are the SKU’s which are required to be uploaded for the reward allocation according to the product and for mapping the QR codes with them. This data is also provided by the brands team. The rewards will be transferred to the plumbers on a weekly basis via DBT to their account where they can redeem for various reward options.

Qwikbit about the brand
The client is India's largest manufacturer and supplier of sanitaryware products and bathroom fittings. sanitary ware, faucets and wellness products. They have 400+ brand stores, creating a loyal base of millions of customers across the country. They have made solid footprints as leaders and innovators in the piping and tiles industries in India.

10 on 10 Consumer SMS Promo for an FMCG brand

A 10 on 10 Consumer SMS Promo campaign was launched on the eve of “Azadi Ka Amritmahotsav” 75th Indian Independence Day, where 10 lucky winners everyday got a 1GM Gold Coin. On purchase of the brands cornflour/cocoa powder/baking powder promotion pack, participants will find a 10 digit unique code printed inside the pack which needs to be sent as an SMS which will captured along with the telecom circle details. A draw through random scientific selection will be conducted every day to select 10 winners. List of winners will be available on www.woohoo.in/WK. Winner will receive congratulation SMS with a link to fill up the shipping details and upload the KYC documents. Once the address is validated the fulfilment team will dispatch the gold coin. If rejected, the winner will get the rejection SMS and will be allowed to fill the details in the correct format again. The participant will be deemed a winner only if they are able to finish the KYC process by or before 25th September 2022. In addition, 5 rounds of calls will be made to the consumer to provide assistance & complete the KYC process. For the brand this is a terrific way of rewarding its loyalists and bringing them closer to the brand.
Qwikbit about the brand
The client is a food and beverages brand that provides a diverse portfolio of wholesome and delicious products like custard powder, cornflour and baking powder, pasta sauces, green tea and mushrooms. The company has been a trusted brand in India for over 60 years and offers more than 5O products currently. The brand has an overseas network of agents, distributors and direct buyers in over 20 countries. They are a key exporter from India to various markets like North America, UK, Middle East and Africa.

Woohoo News

Woohoo TGC

Woohoo hosted the 2022 edition of The Gifting Carnival, offering consumers a unique experience to choose gifting options from over 200 brands across 20+ categories and 100+ exclusive offers during Raksha Bandhan and Independence Day.

Raksha Bandhan Contest

A Raksha Bandhan special contest was held to celebrate the bond of love.

Travel Card

A timely campaign was launched to promote travel gift cards ahead of the long lovely weekend.

New Launches on Woohoo

A few new exciting brands have found their place on the Woohoo platform, making Woohoo all the merrier and cooler. These are Ajio, Absolute Barbecues and Manorama Max. Please click on the links below to check them out. Qwikcilver sept 2022 Newsletter