JULY 2020 NEWSLETTER
The festive season is around the corner after a difficult start to the year. The pandemic has confined all of us indoors and made us crave for even the simple joys of life, like shopping and celebrating festivals with our loved ones. However, things are changing. Shopping Festivals are coming up and they are going the digital virtual route. The Great Singapore Shopping Festival is live in its Digital avatar as the eGSS available on the GoSpree. GoSpree is Singapore Retailers Association (SRA)’s digital channel which brings great deals from retail, food & beverage, hotels and attractions for all to enjoy!
Now is the era of Contactless and Digital alternatives for gifting, ensuring that distance simply will not come between any celebrations and shopping in the coming festive season. And we are bringing this to Australia as Qwikcilver now expanded down under to Australia and New Zealand. Watch this space for more updates.
More and more brands are viewing digital gift cards as a strategic marketing tool for their businesses in the current circumstances and this holds good for the Indian market as well. A gift card is the easiest way to reach out to the customer and give them a holistic experience of your products and services. The pandemic and increasing customer demand have stirred up things, pushing the Small and Medium merchants to go the digital way. Qwikcilver, in collaboration with Pine Labs, also initiated a new drive of enrolling SME merchants for a unique Gift Card Program
That is not all. This month we have also brought to you an interesting case study showcasing our Channel Engagement and Rewards capabilities.