SEPTEMBER 2019 NEWSLETTER
An exciting August has just sped by - filled with exciting events that made a mark in the Gift Card category. From the exciting Gifting Carnival powered by Qwikcilver that for the first time ever brought together the best retail brands under one roof and also listed exclusive offers on their Gift Cards. From the Carnival to the Conclave; from India to Singapore. The category defining event - The Gift Card Conclave was held in Singapore for the very first time. Bringing together doyens from the retail industry in South East Asia, the conclave saw a lively exchange of concepts and ideas aimed at the category. By now, you would be used to seeing new launches from Qwikcilver every single month and this month is no different - with the launch of Quikr and PayPal gift card stores.
We hope you like what we have put together for you in this edition of the Qwikcilver newsletter. As always, bouquets and brickbats are welcome!
The Gifting Carnival
August is a month of festivities in India. One of the most popular festivals here during this time is Rakshabandhan which celebrates the bond of love between brother and sisters. The highlight of the festival is the gifts shared between the siblings. And with this beautiful occasion we have kickstarted The Gifting Carnival - a grand collaboration between India’s leading brands and Qwikcilver. An event meant for the Gift Card category, The Gifting Carnival brings together more than 200 of the most popular brands, across 20 categories from apparel to food to lifestyle, spanning over 2000 cities across India. All this meant that we had some of the most exclusive offers and deals on Gift Cards.
Brands talking about The Gifting Carnival
World of Titan, MakeMyTrip, Amazon, Myntra, Hidesign, are some the brands that participated in The Gifting Carnival, celebrating the joy of gifting and the freedom of choice that comes with it. The carnival was carried out in the online marketplace as well as on-ground and thus reached over 2000 cities!
With Gift Cards becoming a popular choice of gift at weddings, the success of The Gifting Carnival proved that Gift card is making its mark as a festive gifting option as well.
Brands talking about The Gifting Carnival
And of course, it continues to solve your what-to-gift on a birthday or anniversary woes! How we love that smile of satisfaction on our customers’ faces.
We’ll be back with another round of The Gifting Carnival soon. It’ll be bigger and better, that’s our promise!
Brands talking about The Gifting Carnival
The Gift Card Conclave
The Qwikcilver Gift Card Conclave 2019 was held in Singapore on 23 August 2019 and turned out to be a major success with participation all the way from Australia and Indonesia. The theme of the day was set by a very interesting video on the history and the essence of gifting. This was followed by a riveting talk by our CEO and Co-Founder, Mr Kumar Sudarshan. He explained about the current Gift Card industry scenario in India and how it is making our lives easier with simple yet attractive gifting solutions. Then he moved on to emphasize on how the concept of the Gift Card can be adapted by not just the end consumer for direct gifting, but also by brands to increase the loyalty among consumers and by companies as an attractive employee reward program and corporate gifting.
there was an insightful fireside chat between Mr Pratap TP, Chief Marketing Office and Co-founder of Qwikcilver Solutions and Mr Mukesh Valiram, Executive Director of Valiram Group.
After a brief presentation by Mr Dileep Kannan, Regional Director- Grab for Business, interactions were carried out with Grab, Capitaland, NETS and Lazada teams.
Coming to the highlight of the conclave, the panel discussion on “Mapping the Digitized World” was carried out between Mr Raman Arora, Head, Omni Channel & Technology, Luxasia, Mr John Jess - Managing Director- Asia, EdgePRI, Ms Katherine Chua - Asst Chief Client, Officer AXS Pte Ltd, Mr. Viktor Atanasov - CEO & Founder, WOGI and Ms. Nicole Seah - Chief Operating Officer - Rewardz Pte Ltd.
The closing address was delivered by Mr Sadiq Ahamed, Chief Strategy Officer, Qwikcilver Solutions.
Glimpses from the Conclave
Indian Launches
PayPal and Quikr Gift Card stores- Powered by Qwikcilver!
With the fast-rising popularity of gift cards on the digital platform, Qwikcilver is delighted to have opened two new Gift Card stores- on PayPal and on Quikr.
On Quikr we have implemented the QwikGiftsAPIx - a solution that enables resellers launch their own Gift Card store on their existing platforms. Users can now purchase Gift Cards on Quikr using multiple payment modes. The Quikr Gift Card store can be accessed here
Quikr is a Bengaluru based firm which started operations in India in 2008. It provides an online classified advertising platform for users to buy and sell goods and services from each other. In the past two years, it has moved towards a transactional led business and almost doubled its revenues in FY18.
The launch of the PayPal gift card store makes use of another unique solution from Qwikcilver - QwikWebStorex. QwikWebStorex a unique solution that helps you sell physical and digital cards from your e-commerce platform, mobile app or even your physical store. The Paypal Gift Card Store can be accessed from here
PayPal is an American company with a worldwide presence. It is one of the largest online payment processors in the world. They launched operations in India in 2017 to provide digital payment solutions for merchants and customers. PayPal is targeting high growth in India as the number of online payment users are expected to increase from 100m in 2019 to 300m in the next three years.
Woohoo Horror Series
There are movie lovers. And then there are movie connoisseurs. Woohoo paid its tribute to the lover of B-grade Bollywood horror movies by launching the Woohoo Horror Series E-Gift Cards. A gift card series for the lovers of such movies. And haters as well.