September 2018

Together we can help Kerala & Kodagu to get back on feet.
Why now, after all these weeks? Some of you might ask. But let’s ask ourselves: are our ‘zero-hour’ donations enough to improve the livelihood of people affected by the flood, at a structural level? The need of the hour is to provide sustenance for our kith and kin, many of whose lives may not be the same anymore. Which is why we are keeping our donation portal open. You can contribute here
Pipa + Bella Gift Card Program, powered by Qwikcilver
It is a proud moment for us to roll out Pipa + Bella’s gift card program. The program allows customers to gift their loved ones, custom-carved, branded Pipa + Bella jewellery, including but are not limited to earrings, necklaces, bracelets, jewels for wedding occasion. Pipa + Bella is one of India’s leading fashion jewellery brands, delivering ready-made jewellery to over 40,000+ customers across India, through an innovative online platform. Let us know if you are interested in launching your own promotions program. To know what our gift cards processing solution can do for you, click here
Our first integrated Food Card Program is here!
We are happy to announce that our Gift Card Processing solution is powering the Food Card Program (FCP) at Rozzana’s NHSM College in their Kolkata & Durgapur campuses, as well as at the IQ City college in Durgapur. Qwikcilver FCP is an integrated POS solution that supports prepaid card transactions, without the need for credit card swiping devices at POS terminals. The program allows hostel students to avail their daily meals at mess/canteen against advance payments, along with the admission fees. It currently serves about 5000 students across three locations, spread over two cities. Further plans are on to extend the program to other campuses of Rozzana, in addition to a couple of our existing clientele and prospects. Qwikcilver’s gift card processing solution can power your program, too. To know what it can do for you, click here
New Gift Card Store Launches
We have opened a brand-new Gift Card store on Paytm. Founded in 2010, Paytm is an Indian e-commerce payment system and digital wallet company. It is estimated that over 7 million merchants across India use this QR code to accept payments directly, while its active user base is over 100 million. We have launched another Gift Card store, this time on My Airtel app. The app has more than 50 million users on the Android platform. Our store on My Airtel has over 80+ brands listed, including the likes of Amazon, Flipkart, Shoppers Stop, Lifestyle. My Airtel app users can find it under Quick Actions. The one on Paytm is attracting top brands, as you read this. We will update you with the scale of its growth, next month. Both the stores are powered by our QwikGiftAPI, which means that the users can purchase the gift cards, instantly!
The ‘Ghar Maange More’ campaign
For years, Grocery shopping has fallen under the women of the households, with the men largely playing a supporting role. Thus, the activity that was supposed to bring families together, ended up as a chore. The team at Woohoo wanted to challenge this belief, make shopping a collaborative, inclusive - even joyful - activity. ‘Ghar maange more’ was born. The campaign sought to leverage the power of our gifting platform, to encourage men to participate in the monthly grocery shopping exercise. It gave the men, and also women, a window to gift their family members, and thus acknowledge & reciprocate the latter’s efforts. Woohoo regularly runs such campaigns. To know the latest initiatives, click here
Customer Testimonials
“…if we are the face and body of MakeMyTrip gift card, I think they [Qwikcilver] definitely are the soul of the [gift card] program…” says Mr. Vikas Kwatra, Business Manager,
Super September campaign
Super September campaign saw us working with some of the leading brands to promote their gift cards on Woohoo, our exclusive gift cards marketplace. Discounts range from 5% to 20% on brands such as Thomas Cook, 3M, BigBasket, among others. And some of the offers are still on! Pick them out here

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