September 2016


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ABOF Gift Card and Wallet Program
We are proud to partner with ABOF and launch the very first Qwikcilver powered Wallet for ABOF. Part of the Aditya Birla Group, ABOF is an online one-stop fashion portal for apparel, footwear and accessories for men and women. The e-commerce site stocks in house brands like Louis Philippe, Van Heusen, Allen Solly, Peter England, Pantaloons and People, alongside a host of external brands.
Myntra Gift Cards
Qwikcilver is excited to launch the Myntra Semi Closed Loop gift card program in partnership with Myntra. This new feature enables users to redeem their Myntra card against any seller on the Myntra platform. As the RBI licensed issuer of this gift card program, Qwikcilver has once again empowered its users and partners with the freedom of choice and flexibility.
RBS Ovations Employee Rewards Program
Royal Bank of Scotland has launched their employee rewards program – RBS Ovations. Qwikcilver has successfully created this program for RBS. At the core of this program is a unique automated account creation tool that automatically creates a user account on the Woohoo platform. This is made possible by using an email parser tool that reads the employee information from the congratulatory email sent by RBS to its employees. The outcome of this has been that the TAT for account creation has significantly reduced and the employees can now redeem their rewards instantaneously.
Paypal Employee Rewards Program
As a part of the Paypal employee rewards program, Qwikcilver has launched a microsite for Paypal employees. The unique & neatly designed microsite does not require login details from the employees. The microsite enables Paypal to use it for their spot awards and tenure awards. With the assistance of the revamped process flow, the overall turnaround time has reduced considerably. As for the employees who have been awarded, this microsite enables them to redeem their awards with a host of Woohoo co-branded cards.
Raksha Bandhan celebration on Woohoo
The festival of Raksha Bandhan which celebrates the bond between siblings is performed across ages with the traditional ritual of tying the Rakhi. Woohoo created a contest wherein we invited consumers to post a pic of their favourite sibling memories with the hashtag #WoohooSibling. The contest drew in huge participation on Twitter & Facebook. We received close to 400 entries and it turned out to be an event garnering beautiful memories from participants
Woohoo celebrates Friendship Day
Friendship Day is a popular event and an occasion which draws huge enthusiasm among school and college kids. To ride on this wave, Woohoo invited people to share a crazy or funny pic of them and their friends. The contest that ran around the theme #WoohooBFF drew in huge participation on Twitter & Facebook with close to 600 entries received. Pictures shared by consumers created great brand engagement across the social media platforms.

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