September 2023

Qwikcilver September 2023 Newsletter

Welcome to the September edition of the Qwikcilver Newsletter!

The festive season is fast approaching, and we can't help but get excited about all the shopping, delectable food, and exchanging of thrilling gifts with our loved ones. We've been busy introducing new programs and launching thrilling initiatives over the past few weeks, making every moment action-packed for our clients and their customers.

But wait, there's more! Our consumer-facing gifting platform,, offered their customers exclusive deals to celebrate Friendship Day and Raksha Bandhan. And the excitement doesn't stop there – We have lined up some incredible deals for you this month as well.

So, let's dive right in and explore the latest and greatest updates from the world of Qwikcilver and Woohoo!

New Merchant Programs



We are pleased to announce that Qwikcilver, through its state-of-the art technology platform, now powers the EaseMyTrip gift card program—providing customers with a seamless and convenient way to gift.

As part of this program, we have also implemented a gift card tender integration on EaseMyTrip's checkout page. This integration makes it effortless for customers to use their gift cards and enjoy the benefits they offer. The EaseMyTrip gift cards can be purchased or gifted through Qwikcilver's extensive distribution channels, ensuring easy accessibility for businesses and customers alike. Whether you are planning a solo trip, a family vacation, or corporate travel, the EaseMyTrip gift card is an excellent choice.

One of the standout features of this gift card program is that customers can redeem up to three gift cards in a single bill. This flexibility allows individuals to combine their gift card values and enjoy a more significant benefit when booking their travel. The gift cards can be used to book any product listed on, including domestic and international flights, hotels, holiday packages, and more. With the EaseMyTrip gift card, your B2B customers too will have the freedom to choose from a wide range of options, making their travel planning hassle-free and convenient.

It's now easier than ever to give the gift of travel to your friends, family, customers, employees, or business partners. To explore and purchase the EaseMyTrip gift card, simply click here

Qwikbit about the brand

EaseMyTrip is one of the leading online travel agencies in India with a customer focused approach, including the option of no-convenience fee. EaseMyTrip offers 'End to End' travel solutions including air tickets for more than 400 international and domestic airlines, hotel bookings for nearly 1 million hotels in India and abroad, cab booking with 4000+ cab operators, bus tickets with 2000+ bus operators, and railway tickets in India for all major cities.

Corporate Reward Programs


Cooking Oil

As a business owner or brand manager, it's essential to stay engaged with the consumer. And one of the most effective ways to do that is through consumer promotions. That's why we are thrilled to announce the launch of a Super-Duper consumer promotion for a leading cooking oil brand in India.

The offer is for customers in Tamil Nadu, Karnataka and Kerala. As one of the most popular cooking oil brands in the region, we are confident that this campaign will be a catalyst in the sales of the oil. This promotion will provide consumers with exclusive benefits while also allowing the brand to increase their sales.

So, what exactly is the offer? Simply put, consumers can enjoy exclusive rewards by purchasing a 5L can of the Oil and taking part in the promotion. Consumers who purchase a 5-liter can of the oil will find a unique code under the sticker on the container. By scanning the QR code on the can or logging in to a specially built campaign website, they can enter the unique code along with their mobile number and validate it using an OTP. Once validated, they can claim a voucher, which will be sent to their mobile number.

The offer is not just a one-time promotion. One user can participate up to two times with unique codes. This means that consumers can keep claiming rewards by purchasing more 5L cans. This is an excellent way to increase sales for the oil brand while keeping customers engaged.

We understand that as a brand owner, you want to know what such a campaign does for you. Consumer promotion campaigns like these will create a buzz in the market and increase sales, enabling you to achieve your business goals. By providing exciting rewards, it also strengthens your customer relationship and encourages customer loyalty.



We are pleased to announce the launch of an innovative consumer promotion for a dishwash brand of one of the fastest growing FMCG businesses in India. With a strong brand presence and significant market share across segments in India, this dishwash brand is set to attract even more customers through an enticing cashback promotion.

Customers who purchase a pack of dishwash from participating outlets will receive a scratch card from the billing counter. This scratch card will contain easy-to-follow instructions that will lead them to an assured cashback.

Here's how customers can participate and claim their cashback:

1. Scratch the card received from the shopkeeper.

2. Scan the QR code on the scratch card to visit the campaign website.

3. Enter the unique code provided and validate it using the OTP received on the phone.

4. After verification, select your preferred mode of payment.

5. Choose the desired mode of cashback from a range of options including Amazon Pay, UPI, PayTM, PhonePe, and more.

6. For customers opting for wallets, the cashback code will be sent to their mobile number.

7. Customers selecting UPI will be required to enter their UPI number to receive the cashback.

8. The cashback will be processed instantly, giving customers immediate access to their rewards.

The campaign is currently live in the states of Karnataka, Telangana, and Andhra Pradesh. Customers residing in these regions can take advantage of this exclusive offer and enjoy the benefits.

At Qwikcilver, we pride ourselves on delivering innovative solutions that drive customer engagement and boost brand loyalty. Through our partnership with this leading FMCG brand, we are confident that this consumer promotion will create a buzz in the market, attract new customers, and deepen the bond with existing ones.



We are pleased to announce the launch of a new consumer promotion for one of India's leading e-bike manufacturers. The campaign focuses on encouraging customers to test ride the brand's two wheelers and incentivizing them with exciting rewards upon completion of the test ride.

Customers can visit any of the brand's authorized dealerships and take a test ride of any of the two-wheelers. After completing the test ride, customers will receive a physical scratch card containing a QR code and a unique code.

To claim their rewards, customers can scan the QR code and visit the campaign microsite. They will be prompted to enter their personal details and the unique code, which will create a user account in the backend. Once their code is validated, the rewards page will open and customers can choose from a variety of vouchers of leading brands of several popular categories like ecommerce, entertainment, fashion etc. The voucher will be instantly sent to the customer's mobile number, providing immediate access to the exciting rewards. This promotion combines the thrill of a test ride with the fun of receiving exclusive benefits for choosing this esteemed e-bike manufacturer.

By encouraging customers to take test rides, we are allowing them to see the quality and innovation of the brand's two-wheelers firsthand. By rewarding them with exciting offers, we are creating a powerful incentive to choose this brand for their future purchases.

We at Qwikcilver believe that technology should enhance your experience and deepen your connection with customers. This test ride campaign is the perfect example of our commitment to creating unique and exciting campaigns for the benefit of our partners.



We are excited to share the success of our recent consumer promotion in Kerala, India, which we conceptualized and executed for a renowned chocolate brand. This brand is a part of the world's largest food and beverage company, boasting a portfolio of over 2000 brands that range from global icons to local favorites. This year marked the fourth consecutive year that we have managed this promotion for the brand, and it was an exceptional success.

The Onam-themed promotion gave consumers a chance to win Myntra vouchers worth Rs 2000 each, with 50 lucky winners selected every day during the promotion period. To participate, consumers simply needed to purchase the chocolate and send an SMS with the Lot ID printed on the wrapper. Each entry received a confirmation SMS, acknowledging their participation and informing them that they would be notified within a specified timeframe if they were selected as winners.

The promotion featured a highly secure randomizer that ran daily, selecting 50 winners from the previous day's successful entries. Once selected, the winners received a congratulatory SMS that included a reward code and a link to a microsite where they could redeem their reward. In real-time, the winners were sent a Myntra voucher each worth Rs 2000, delivered via SMS and email.

The success of this promotion can be attributed to its seamless execution, secure randomizer technology, and timely delivery of rewards. By leveraging the excitement of the Onam festival and offering a valuable prize, we were able to create engagement and generate buzz around the brand's products. This promotion not only rewarded lucky consumers but also fostered brand loyalty and increased sales for the chocolate brand.

At Qwikcilver, we work hard to ensure that every promotion has a significant impact on our clients' consumers. Our collaboration with this leading chocolate brand has once again resulted in a successful campaign that resonated with consumers and showcased the brand's commitment to customer delight.

If you are interested in learning more about our services or have any questions, please don't hesitate to reach out to us at We can create promotional campaigns for your dealers, retailers & customers that will help you increase sales during the upcoming festive season.



We are happy to announce the launch of a Waiter Incentive Program aimed at incentivizing in-outlet sales by waiters at various pubs and restaurants in Karnataka, Goa, and Maharashtra. This program, developed for one of the most popular beer brands in the world, is expected to boost sales at outlets and enhance customer satisfaction.

Under the program, waiters will earn rewards for every crown of the pint and quart beer bottles they sell. This reward will be based on a per-crown basis. Using a custom designed web platform, the Junior Territory Sales Executives (JTSEs) will play an important role in keeping a track of the outlet stock & sales made by the waiters.

The total points earned by each waiter during the campaign period will be converted to money and transferred automatically to their registered UPI ID post-campaign. This program will encourage waiters to sell more beer at outlets, thereby benefiting both the brand and outlets by improved sales and enhanced customer experience.

Qwikcilver has been at the forefront of developing innovative programs aimed at driving customer engagement and sales. This new waiter incentive program is a testament to our commitment to excellence & enhanced experience for our clients’ consumers.


Structural Tubes

We proudly announce the launch of an innovative channel loyalty program for India's leading structural steel tubes manufacturer. This dynamic program is set to revolutionize the way dealers are rewarded and create a seamless experience for all stakeholders involved.

The program is designed to recognize and incentivize the valuable contributions made by dealers. By leveraging Qwikcilver's cutting-edge solution, Point of Contacts (POCs) gain better control and management of the program, ensuring efficiency and effectiveness in the reward process. With their own secure logins, various stakeholders such as dealers, Area Sales Officers (ASOs), Business Managers (BMs), MIS Executives, Distributors, Sales Managers, Regional Sales Managers, and the manufacturer's Central Management Team can easily access and navigate the platform.

Dealers accrue points through the upload of sale invoices by MIS executives at the distributor's office, streamlining the point accumulation process. Under the expert supervision of ASOs and BMs, new dealer onboarding is seamless, with a streamlined approval process ensuring swift integration. Meticulous maker-checker processes are implemented to safeguard safety, security, and authenticity, ensuring a transparent and trustworthy program.

To simplify reconciliation processes, multiple recon reports are generated, aiding future operations such as stock replenishment and payment settlement. A highly interactive and customized dashboard equipped with dynamic leaderboards and filters/slicers delves into valuable data insights, granting participants the ability to view and analyse performance metrics as required.

Witnessing the unparalleled breadth of choice, participants can choose from a repository of over 250 reward options. From cashbacks to vouchers encompassing petrol, e-commerce, jewellery, two wheelers, entertainment, shopping, and fine dining experiences, this program offers a vast array of hand-picked rewards that align with the preferences of dealers.

Qwikcilver takes customer-centricity one step further by offering the convenience of direct bank transfers and prepaid reloadable cards. These options provide dealers with the flexibility to make payments for both offline and online transactions with ease, propelling their experience to new heights.

Qwikcilver, known for its unwavering commitment to innovation, brings yet another groundbreaking solution to the B2B landscape. This channel loyalty program for India's leading structural steel tubes manufacturer signifies a fruitful partnership that is destined to reshape the way loyalty programs are perceived and executed across industries.



We are thrilled to unveil the highly anticipated Monsoon Makeover Consumer Promotion for India's leading furniture brand. Known for its commitment to sustainability and excellence in design, manufacturing, and retail, this premium furniture brand is set to reward its valued customers through this exciting consumer promotion.

The program aims to delight consumers by offering rewards based on their purchases of the brand's products. Upon making a purchase, customers will be eligible for slab-based assured discounts, depending on the total MRP of their purchase. This program further enhances the brand's dedication to providing exceptional value to its esteemed clientele.

Let's take a closer look at the customer journey:

1. Customers can visit any of the brand's showrooms to browse and purchase their desired furniture products. The eligibility for participation in the Monsoon Makeover program is determined based on the total purchase amount.

2. Once the purchase is made, customers will be provided with a unique user profile and receive a congratulatory message. The message will include a link to the program's dedicated website, where customers can access exclusive offers and rewards

3. To avail of the program benefits, customers can log in to the program's website using their registered mobile number. This ensures a seamless and secure experience as they access their personalized rewards and offers.

The Monsoon Makeover program encompasses four different slabs based on the purchase amount. Each slab offers varying voucher redemptions, including an exciting assortment of deal vouchers. Customers can choose from a curated selection of rewards that complement their purchase and enhance their overall experience.

This consumer promotion program serves as a testament to the brand's commitment to customer satisfaction and provides a platform for customers to benefit from their loyalty. By enhancing the purchasing journey with exclusive rewards, the brand aims to strengthen their bond with customers and offer unmatched value in the competitive furniture market.

Qwikcilver, renowned for its expertise in implementing innovative and effective promotion and loyalty programs, has worked closely with the furniture brand to tailor the Makeover program to their unique requirements. This collaboration ensures that customers receive a highly rewarding and personalized experience, resulting in increased customer loyalty and brand advocacy.

Customers can rest assured that this program is designed to meet and exceed their expectations, aligning with the brand's core values of sustainability, quality, and design excellence. With this launch, the brand continues to solidify its position as a leader in both the home and institutional furniture segments, while further elevating the overall customer experience.



We are thrilled to announce that Qwikcilver has gone live with an exciting new consumer promotion for one of India's top blended Scotch whisky brands. With the objective of increasing sales and creating buzz for the brand, this innovative promotion offers consumers an assured cashback of Rs.150 on every bottle of whiskey purchased, as well as a chance to win a Royal Enfield Bike as a mega reward.

This promotion is being launched in five states – Maharashtra, Uttar Pradesh, West Bengal, Telangana, and Karnataka – and aims to create a memorable customer journey and generate a heightened sense of excitement around the brand.

Customers can visit any wine shop in the five participating states and look for a bottle of the blended Scotch Whisky brand with a neck tag that has a static QR code with a 6-character unique code masked with a scratch label. Customers can scan the QR code to land on the campaign microsite where they need to register with their name, mobile number, state, and email ID for OTP validation, LDA for age verification, and unique code. Upon registration, a user can select the mode of cashback - Paytm/Amazon/PhonePe voucher worth Rs.150, which is sent via SMS immediately.

At the end of the campaign, Qwikcilver will run a randomizer to select one lucky winner in each of the five states for a Royal Enfield Bike. The winner will be given a Royal Enfield Bike voucher that can be redeemed at a Royal Enfield showroom.

This consumer promotion is a testament to the brand's commitment to staying at the forefront of innovation and creating unforgettable customer experiences. Qwikcilver has created a promotion that truly speaks to the future, leveraging the possibilities of technology to drive customer engagement and sales.

Woohoo News

The past few weeks at Woohoo have been a whirlwind of activity, with numerous celebrations and festivals taking place across the country. Our platform has been buzzing with thrilling offers, fantastic deals, and an abundance of excitement.

Friendship Day has never been more special with our #GiftingWithBenefits campaign. We encouraged friends to think beyond traditional gifts and embrace the idea of sharing the joy. After all, true friends don't keep all their gifts to themselves! We suggested celebrating Friendship Day with a gift card that says, "Here's something for you, but also a little something for me!" It was a refreshing and thoughtful way to show appreciation to our dear friends.

Breaking free from the monotony of giving repetitive gifts, our Indian Independence Day campaign aimed to inspire users to choose the path of freedom and choice. We urged everyone to move away from ordinary presents and embrace the versatility of gift cards. It's time to stop torturing our loved ones with the same old gifts and give them the joy of choosing something they truly desire.

The Woohoo Freedom Fiesta campaign was a colossal hit during the Indian Independence Day week. We offered exclusive deals on top brand gift cards, providing our customers with an opportunity to indulge in their favorite brands while enjoying fantastic savings. It was a week of celebration, freedom, and unforgettable shopping experiences.

As the widely celebrated festivals of Rakshabandhan and Onam approached, we witnessed a significant surge in customers opting for digital gift cards. These special-themed gift cards allowed siblings, loved ones, and friends to express their affection in a unique, memorable, and meaningful way. We invite you to celebrate joyous occasions while embracing convenience and personalization with our range of digital gift cards.

Thank you for your continued support and enthusiasm. Check out some exciting offers below or visit to explore an exciting world of gifting options and exclusive deals that will make your every occasion truly remarkable.

Woohoo offers