October 2022

by
MARCH 2022 NEWSLETTER

October Extraordinaire

Qwikcilver October 2022 Newsletter
A month full of festivities – October Extraordinaire, has been full of exciting news for Qwikcilver. With an exciting launch in the Indian OTT space and a variety of Corporate Reward Programs across some of the biggest brands, this month has seen Team Qwikcilver deliver stupendous results across all categories. Woohoo has also been buzzing with offers that have generated heavy excitement amongst consumers and is paving the way for a definite shift in consumer behaviour towards Gift Cards. Read on for more details!

New Program Launch

Launch of ManoramaMAX Gift Card Program

Manorama Max Gift Card Qwikcilver is thrilled to power the ManoramaMax Gift Card program – A Gift Card that lets one gift the ManoramaMax experience. This is yet another venture into the hotly growing OTT space from Qwikcilver demonstrating our proven solutions that help brands launch and grow their brand Gift Cards. These Gift Cards are now available on multiple Qwikcilver channels including Woohoo. Buy the ManoramaMAX Gift Card today – click Here Qwikbit about the brand ManoramaMAX is an Indian subscription video on-demand and over-the-top streaming service, owned and operated by MM TV Ltd, from the house of Malayala Manorama. Currently ManoramaMAX is the #1 OTT in Malayalam featuring the very best of Entertainment & News content, spanning across 400+ movies, popular fiction serials, web series & originals, mega award shows & gala nights, a 24/7 Live news feed with other curated news content round the clock.

Distribution Program launches

Consumer Promotions to “Lock-In” customers

Corporate Rewards Program A leading and well-known Consumer Products brand wanted to run a specific consumer promotion for their line of Locks and Architectural fittings. The promotion was run around the offer of an assured cashback with no minimum purchase point. The only requirement was for the customer to provide a proof of purchase for the same. The user journey begins when the Customer buys the product and gives a missed call to the number printed on the product which results in an SMS with a claim link sent back to the customer. The user then shares all his details and the details of the purchase for the verification. Along with the details, the customer also shares their preference for the cashback route – Amazon Pay, PayTM or UPI directly to the customer’s bank account. The entire program was managed by the Qwikcilver Team and delivered delight to the both the client and their customers.

Customers enjoy a Song and a Drink!

Corporate Rewards Program A world-famous alcoholic beverage company wanted to create a very unique consumer promotion where the reward for the user is either an assured PayTM voucher or a Show pass that delivers a unique experiential reward for the consumer. This program was designed around a line of a long-standing brand of alcoholic beverage from the client. Once the customer picks up the bottle of rum, he gets to see the neck tag which had a unique code that had to be scratched to be unearthed. The code then had to be SMSed to a designated number which then registers the customer to the program, and he stands to win the assured cashback or gets a chance to win a user pass for the music concert held by the brand. This music concert sees some of the best artists in India performing.

Cementing Channel Partner loyalty

Corporate Rewards Program One of India’s largest cement brands have now deployed the Qwikcilver API solution for their channel loyalty program. This comprehensive solution manages to deliver loyalty rewards across 4 loyalty apps that cater to retailers, distributors, Sub distributors and even Architects. The seamless nature of an API solution ensures that the channel partners face no hiccups of any sort when it comes to their rewards. With 11 popular brands in the Reward Catalogue and more coming up, the rewards generate enough excitement to power the desired loyalty. The Qwikcilver teams also provides deep insights with the client through the daily redemption reports.

Windows to Employee Happiness!

Corporate Rewards Program The client is one of the largest and most well-known Software giants who is popular with both B2C and B2B customers. The client launched an employee rewards program meant specifically to encourage employees to upskill themselves and on successful completion, be rewarded for their efforts. Upon successful completion of certain training and certification programs, the employees would be given points to their account. These points can then be redeemed from dedicated microsite. With a wide choice of brands available for redemption, it is guaranteed that there is choice for everyone and every employee who is eligible for redemption will find what matches their wish.

A Sweet Surprise for Consumers

Corporate Rewards Program One of the world’s largest and most loved chocolate and confectionary brand ran an exclusive consumer promotion program where their consumers stood chance to win cashbacks from Rs 5 to up to Rs 20,000. With an extremely easy redemption process that starts with a missed call from which the user goes on to receive the cashback to their Amazon Pay, PayTM or UPI account. Additionally, taking into cognizance the regulations in certain states regarding lotteries and prize draws, the customer is required to not just agree to the brand’s terms and conditions, but also declare to which state they belong. With Qwikcilver’s tried and tested Consumer Promotion solutions, designing, deploying and managing such a program is handled with so much ease that the brands can relax and see the success of their consumer promotions.

Driving Sales Success

Corporate Rewards Program The Diwali season in India is the period of maximum sales for Automobiles in the country. Planning for this, one of the world’s largest automakers, with a significant presence in India deployed a sales incentive program with direct bank transfer (DBT) model of sales incentives. Qwikcilver had earlier worked with the same client for their consumer promotion program, and we had impressed them with our solution and had won their trust to execute such a large-scale program. With emphasis on ensuring the right incentive goes to the right beneficiary, the Qwikcilver team deliver a tightly managed and perfectly executed Sales Incentive program that was well received by the Client and their Sales Team.

WhatsApp bot leads Consumer Promotions for an FMCG brand

Corporate Rewards Program An exciting new Consume Promotion program for a major FMCG player was successfully rolled out by Qwikcilver. The client was looking to promote their brand of stain removing detergent. They wanted to not only engage with the consumer but also run the program efficiently. With this specific requirement we developed a WhatsApp Bot to engage the consumers when they participated in the contest which also had a minimum purchase price. The customer scans the QR code, and a WhatsApp chat is initiated with the client. Upon sharing their details and answering a simple question, the customer enters the competition. 75 selected winners receive a washing machine as the prize. The enablement of WhatsApp meant an automated system to process and create customer entries for the promotion program. The program was a clear success and demonstrated yet another innovation from Qwikcilver in the Corporate Rewards and Consumer Promotions space.

Woohoo News

woohoo gift cards The Festival Season saw the offers section of Woohoo.in Buzzing with action. From Onam to Diwali, the offers from some of the most loved brands like Amazon, Flipkart, Swiggy, Myntra and many more delivered delight and happiness to consumers across regions. For the latest offers on Woohoo – click Here