November 2019

From the “Biggest-ever” Gifting Carnival to some super exciting launches, October was an extra special month for us. With more and more brands viewing gift cards as a strategic marketing tool for their business, the future of gifting is here!

The Gifting Carnival

The Festival and the Carnival

This Diwali, we brought back the “Gifting Carnival” to celebrate the joy of gifting. The third edition of the Carnival was a big success, thanks to the great support, enthusiasm, and participation from our brand partners as well as all the customers. We were thrilled to see the diversity of the brands we had, from the biggest players in fashion, lifestyle, entertainment sector, to food, travel and luxury experiences, we’ve got them all covered thanks to our brand partners.

Gift Card Launches

Ooh la la!

All you girls out there, gift your BFF a true French beauty experience with the Jean-Claude Biguine gift cards that are now available on The Jean-Claude Biguine gift card will give them access to an exclusive repertoire of hair and beauty services with cutting edge technology and creativity.
Jean Claude Biguine is one of the leading French beauty houses and in currently in India they have established 18 salons across Mumbai, Bangalore, and Pune, with make-up artists and therapists that bear the hallmark of international training and professional salon management.
As of now, the JCB gift cards can be bought on and used in their outlets. Very soon, you’ll be able to purchase physical gift cards from their own outlets.

A dose of entertainment, anyone?

What is life without a little entertainment? With the growing popularity of video streaming services, gifting a subscription plan is a new and unique idea you can’t possibly go wrong with. Let your loved ones sing along their favourite tunes or binge-watch popular movies- all with the Hungama gift card! is India’s leading digital entertainment company with over 2.5 million pieces of content across genres and languages, in the form of music tracks, movies, music videos and dialogues; mobile content such as ringtones and wallpapers.
Hungama gift cards can be bought on QC channels and be used for Hungama subscription plans, on their web and mobile applications. We are currently live on and will be live across all Distribution channels soon!

Physical Gift Card store on Flipkart

We’re happy to share that we’ve launched the Physical Gift Card store on Flipkart. Flipkart is a leading destination for online shopping in India, offering some of the best brands and a completely hassle-free experience with options of paying through Cash on Delivery, Debit Card, Credit Card and Net Banking processed through secure and trusted gateways.

Shop now, pay later

Now with gift cards! We are pleased to inform you that the Lazypay Gift card store is now live. With a gift card store on their platform, Lazypay has not only showcased gift cards of the most popular brands but also presents new avenues of engagement for and with their customers.
Lazypay offers the fastest and quickest way to make payments online, with just one tap. Available across 100+ merchants including Swiggy, BookMyShow, Airtel among others, the Pay later via LazyPay option is extended to an exclusive set of users. The aim of the product is to drive faster purchase experiences and convenience by reducing friction on online checkouts and achieving a ‘zero-drop’ situation for online payments.

Hear ye Hear ye!

We are proud to be associated with India’s first voice and vernacular enabled commerce platform With the launch of our Gift Card store, aims to give its customers access to the gift cards of various brands at amazing offer prices.
Niki is designed as a virtual agent for the emerging internet users living in Tier 2 & 3 cities, and in rural India, who are not comfortable using the keyboard in English or other Indian languages. It enables them to pay monthly bills, do prepaid recharges, or make travel bookings - just by talking in their own language.
Niki has already created a user base of 18 lakh consumers in Hindi and has reached an annual turnover of Rs. 300 crore. They recently announced their plan to add 7 more Indian languages.

Gift Card Category News

Gifting gets better with SBI YoNo and Woohoo!

SBI Yono has collaborated with Woohoo - India’s most powerful gifting platform, to seize the opportunity of the growing popularity of gift cards.
SBI’s “You only need one” app is a one-stop shop to fulfill all your banking, insurance, investment, and daily shopping needs. With the launch of the YOLO app, SBI aims to discard debit cards over the course of the next few years.

In the Media

Qwikcilver was quoted in an article on “Green Gifting” in Brand Equity by The Economic Times. The article quoted insights from our white paper on the Indian Gifting market. It also spoke about the sharp rise in digital gifting cards driven by corporates that is likely to grow 50% this year.
Read more about the digital gift card market here.

Woohoo News

"Qwikcilver has been proactively working to scale the adoption of Gift Cards as the best way for Gifting this festive season.  We have launched an interesting campaign via Woohoo brand to showcase this in a humourous way.  Check it out here

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