May 2020

As we move ahead, businesses continue to navigate the new normal and show the resilience to bounce back. COVID-19 has left companies with no choice but to adapt quickly to redesign their products or even create new ones to meet the changing demands of the consumers. At Qwikcilver, we are committed to helping businesses implement these changes and the launches are a sign that brands are ready to evolve in the new pandemic economy.


For the love of Fashion

"If loving fashion is a crime, we plead guilty", said every fashionista ever. Nowhere’s a gift that will make all your fashion-loving friends very happy. We are pleased to launch the E-Gift Card program for Major Brands. Major Brands is one of the first few retail organizations in India to focus on introducing the retail of premier international brands through the Exclusive Brand Outlets format. They house some of the most popular brands in the premium category such as Aldo, Aldo Accessories, Charles & Keith, Inglot, La Senza, Beverly Hills Polo Club, Call it Spring, New Balance & the recently launched Bath and Body Works. We have launched the Group Major Brand E-Gift Card Program - accepted across under Major Brands as well as Brand Specific E-Gift Card Program for select brands. The program is live on Qwikcilver B2B Platform as well as on These brands will be shortly listed on Amazon and other online reseller channels as well.

Sow your seeds of love for jewelry

And enjoy a golden harvest after 10 months! How you may ask. With the Tanishq Golden Harvest scheme, a smart and convenient way to own the Tanishq jewelry you desire. Through this, you can buy more than what you pay for because Tanishq will add a special discount upon maturity. But what if, for some reason, you decide not to buy jewelry for yourself or are unable to visit the store in a situation such as the lockdown? Recognizing this as a major business concern for the Tanishq team, we provided a solution using our Gift Card Platform. So now you can redeem your deposit money to a Qwikcilver powered Gift Card. Time to show your ‘heart of gold’ to your loved ones! Along with this program, we also launched the Tanishq Retail Gift Card program, showing once again why Qwikcilver solutions continue to be the partner of choice for Gift Cards for the biggest brands.

All that glitters

Is definitely gold in the Middle East. Do you live in the UAE and have a jewelry lover on your gift list? Then we’ve got just thing for you. We’ve just launched the Kalyan Jewellers Gift Cards in the UAE. Since physical stores are closed in the region currently, due to the ongoing Covid-19 pandemic, the program only offers issuance of Digital Gift Cards that are sold online. Once the Brick & Mortar retail stores are open, acceptance of Digital cards and also the issuance of Physical cards would commence. Post the UAE launch, the plan is to launch this Gift card program across other parts of the GCC such as Kuwait, Oman, Qatar across their 45 odd stores, thus enabling Qwikcilver to launch the first “Multi Country Gift Program” in the jewelry space. Along with in-store issuance of Gift cards, the Gift cards would be sold from B2B channels covering various Resellers and Distributors in the MENA region.

Health is Hope

And hope is everything! That’s why there’s nothing quite like the gift of health. Now you have a chance to save your dear ones from the burden of waiting in long queues, riding to a medical store, or visiting a doctor. We are pleased to announce the successful launch of the Medlife Gift Card Program on the Qwikcilver platform. Medlife is a holistic healthcare company that aims to make healthcare accessible and affordable in India. In order to streamline the functioning of the health industry, they have brought doctors, pharmacists, phlebotomists, and consumers under one digital ambit. Currently, they serve 10 million customers in more than 4000 cities across the country. Medlife Gift Cards will be available on as well as other Qwikcilver powered gift stores in the country, corporate channels, Reseller partners. The Medlife team will also make the product available on their platform soon.

The Art of Financial Expertise

If there is significant learning that most of us can take from the COVID-19 situation, it is the importance of financial planning (exclusive of self-care!).Now you can set your loved ones free from financial stress and gift the freedom to make choices powered by financial experts. We are pleased to inform you of the launch of the MyWealthJunction Gift card, FinXpertCard. MyWealthJunction is an end-to-end Wealth management service provider, with unbiased financial experts who have demonstrated proficiency over a decade, to help manage your finances easily and effortlessly. Their services include - how to plan, where to invest, which insurance to buy, to writing an eWill, filing eTax, and digital document locker. This is the first of its kind program on Qwikcilver platform and is available on FinXpert card will be used extensively by MyWealthJunction for their Corporate tie-ups and it will also be listed across other Qwilcilver channels.


Celebrating Mother’s Day with Gift Cards

This Mother’s Day was different. With travel restrictions, a lot of us couldn’t be with our mothers. But that didn’t stop us from putting a smile on her face on this special day. And how did we do it? By sending her a gift card! Not only is it the safest way to gift right now, but also the easiest way to ensure she gets exactly what she wants. This Mother’s Day PhonePe offered more than 100 gift cards of various brands and online stores giving mothers a chance to indulge in some much-needed retail therapy. By offering something as convenient as gift cards on an occasion as special as Mother’s Day, Phonepe was able to strategically use its gift card store to engage with its audience. PhonePe is a mobile payment platform using which you can transfer money using UPI, recharge phone numbers, pay utility bills, etc. The Gift Card store on PhonePe is powered by Qwikcilver.


Stock up on Blockbusters

The big screen. The delicious popcorn and of course, being surrounded by lots of people. We know how much you're missing the movie theatre experience. Presenting to you a never before offer-now you can buy a PVR Entertainment E-Gift Card and get flat 35% off. Gift it to a movie buff or redeem it yourself once the theatres reopen.  Once again underlining the strategic importance of the Gift Card. Pick your PVR Card here

Amp up your style quotient

Whether it's a classy laptop bag, a belt, or an elegant clutch, now you can elevate your style quotient effortlessly with the Hidesign Goodwill Bond E-Gift Card. This is a novel concept that has been launched in India for the first time. Upon purchase of this gift card, the purchaser is eligible for a top-up value equivalent to 10% of the original activation value. Starting 1st July 2020, the purchaser is eligible for an additional top-up equivalent to 5% of the original activation value at the end of every month during which the card remains unredeemed. The additional top-up option will be available up to 30th November 2020.  Pick your Hidesign Card here

What's new on Woohoo

Businesses are facing a unique challenge during this pandemic- how to keep their customers engaged without being able to actually serve them at this moment. One of the most effective ways to increase engagement is by offering Gift cards. When a customer buys a brand's gift card, it is a promise that they will make a purchase in the near future.  Woohoo has been enabling brands to actively engage with their customer base with many relevant Gift card offers being made available.  Check out all the special offers here

Beating the Lockdown Blues with Woohoo

Meanwhile, we’ve been having some fun on the WoohooGifting Facebook page. In an attempt to inspire everyone and spread awareness about the importance of wearing a mask, we created a fun contest #WearMaskChallenge and also encouraged our audience to share the post and spread the message by challenging their friends. The winner received a Woohoo Gift card. We are all waiting for the day when the lockdown will be over and life will go back to normal, which will bring the freedom to binge on our favorite street food. In our #FirstThingToEat contest, we asked our audience to share with us what is the first thing they would eat outside when the lockdown is over and the last one to comment won a Woohoo Gift card. Running these simple contests was our endeavor to engage with our customers during this difficult time and brighten up someone’s day with a chance to win a Woohoo Gift card.

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