Britannia Super League launched on 15th April, continues successfully with 65% redemptions. QC was successful in getting a majority of the channel partners online to redeem and enhance their overall redemption experience by providing a wide variety of rewards to choose from and faster delivery than ever.
HIMALAYA DRUG COMPANY – SANJEEVANI
Qwikcilver launched Himalaya’s first Channel loyalty program named Sanjeevani for their retail partners. Qwikcilver has increased the value proposition of the program by creating a Sanjeevani-woohoo microsite, user accounts, customized cards and booklets. Adding on an SMS engagement plan on points balance and upcoming offers.
BRAND GIFT CARD LAUNCHES
UNLIMITED is a part of Arvind Group, has 37 outlets in cities and towns across the South and West regions of India. Trendy styles in great variety in women, kids and teen departments.
Zoomcar is a self-drive car rental company, founded by David Back and Greg Moran in 2013 in Bangalore operating a fleet of 1600 vehicles in 9 cities across the country including Bangalore, Delhi, Gurgaon,Mumbai, Hyderabad, Chennai, Puneand Chandigarh.
Gift your loved one jewellery of their choice with a BlueStone gift card. With a wide variety of jewellery for the entire family, there is something for everyone at BlueStone. Choose certified jewellery in gold, platinum, diamonds from over 4000 designs.
JOINT MARKETING PROGRAMS
WRANGLER TRUE WANDERERS
Woohoo is the official gifting partner for Wrangler’s True Wanderer 5.0, an annual event for riders across the country organized by the American outdoor denim brand. True Wanderer event allows people to champion their sense of freedom whilst discovering their spirit of adventure and exploration. The top 10 riders will embark on a journey of a lifetime. As part of the partnership with Woohoo, the top 10 riders will be entitled to a Triumph Bike and Woohoo Gift Cards.
Woohoo has announced its strategic partnership with Fandromeda, the latest entrant into the fantasy sports market in India. Fantasy cricket is a game where users create virtual teams, and earn points and prizes based on their players’ performances in the real matches. Apart from the big bragging rights, there are lots of prizes to be won by individual players.