March 2022


Magnificent March

Qwikcilver March 2022 Newsletter
It's a month that illustrates the unparalleled essence of femininity, a time to burst with colors, and a month when ideas and innovations abound. We began the month by celebrating the women who make Qwikcilver a success story. Let's keep the celebrations going with holi - the festival of colours just around the corner. We’ve curated an assortment of Gift Cards to cater to varied taste buds. Grab this opportunity to express love and shower your loved ones with the gift of choice. From Woohoo, we bring you successful Campaign stories and some impressive launches. Sounds interesting? Then read on.

New Launches

Pine Labs X Qwikcilver

With Pine Labs, Qwikcilver is expanding into the Malaysian Gift Card market even more effectively. Using Pinelabs X Qwikcilver's strong value proposition, we were able to harness the potential of eGift Cards in Malaysia and onboard more brands that had never offered an eGift card program. The addition of Ogawa and Xiaomi has strengthened our presence in Malaysia. We look forward to sharing the success stories of these programs in the coming months!

Ogawa eGift Card launch in Malaysia

Zudio A relaxed Lifestyle awaits at your fingertips with the Ogawa eGift Card. Caring for your health and embracing a relaxed lifestyle is the need of the hour more than ever before. We understand your health needs, and that’s why we bring to you the exclusive Healthy World Lifestyle (OGAWA) eGift Cards. Your’s and your family’s wellness is now at your fingertips. Give the eGift Card to a special person or to yourself and enjoy the benefits of choosing good health. Relax with Ogawa and let your mind pause to soak in the wellness. QwikBit About the Brand From their humble beginnings in 1996 till today, the mission of OGAWA has always remarked the same - to bring wellness to the world. OGAWA has a vast distribution network of more than 1000 retail outlets and counters in more than 20 countries across the globe. OGAWA is now a global innovator of wellness, a worldwide force that will not stop inventing and innovating wellness technologies and products to improve the lifestyle of people all over the world, for both today as well as tomorrow. Ogawa Malaysia has over 50+ outlets across the country and is continually looking to expand to bring wellness to as many consumers as they can.

Xiaomi eGift Card launch in Malaysia

Leela The world is now in your palm with Xiaomi Avantgarde. The new-age customer is constantly craving for a seamless experience. The world and the technology that connects it has been fast evolving. It’s time to keep up to date and adopt innovation as it happens in real-time. We have made this possible with the Xiaomi Avantgarde eGift Cards, now available in Malaysia. Stay abreast of technology and let the experience of the new-age dazzle you or your loved one. The eGift Cards make it possible for you to be ahead of your peers and be always on top of your tech needs. QwikBit ABout the Brand Established in 2010 by serial entrepreneur Lei Jun, Xiaomi was founded with the aim of producing quality technology that is accessible to everyone. "MI" stands for "mobile internet" and also "mission impossible" as a quirky nod to the many seemingly impossible challenges the company faced at first. However, with a focus on product innovation and development, the company has since expanded worldwide to countries like Hong Kong, India, and Brazil. To date, the Mi Store offers Xiaomi products such as mobile phones, audio devices, smart devices, and power banks. Avantgarde has over 5 locations in Malaysia, with a newly opened store in The Mines. They are looking to continuously expand their footprint in other states as part of their expansion plans.

Launch of Pizza Hut Gift Card.

Airlink Gift Cards Pamper the pizza tooth with Pizza Hut Gift Cards exclusively at Qwikcilver Pizza needs no occasion, and enjoying it to celebrate every occasion is bliss. Ordering through delivery apps has made a substantial dent in our pockets for delivery charges, and this makes us sometimes hold back from ordering when we want to. Now no more holding back! Use Qwikcilver Gift Card to order the pizza of your choice. With an exclusive Pizza Hut Gift Card, you can gift someone or yourself a special treat anytime you want. Choose a pizza of your choice and feel the cheese melt in your mouth. Pizza Hut Gift Cards will be available in both physical and digital variants and an ‘Omnichannel’ experience to the end-user in a true sense. We have integrated our solutions to their POS system to enable physical Gift Cards to be issued and redeemed in the Pizza Hut Outlets, webstore, and M-app. Digital Pizza Hut Gift Cards will also be distributed by their own team for corporate orders. QwikBit About the Brand Pizza Hut is an American multinational restaurant chain and international franchise founded in 1958 in Wichita, Kansas, by Dan and Frank Carney. They serve their signature pan pizza and other dishes, including pasta, breadsticks, and desserts. The chain has 17,639 restaurants worldwide as of 2020, making it the world's largest pizza chain by several locations. It is a subsidiary of Yum! Brands, Inc., one of the world's largest restaurant companies.

Launch of Plum Goodness Gift card program

Airlink Gift Cards Nourish the special YOU with nature's goodness We all know the impact chemical-based products have on us directly and indirectly and on the planet. We are always in a dilemma, whether to use such products or to shun them! Stress no more! Pamper yourself with the good-natured Plum Goodness Gift Card program just for you! Immerse in the joy of using non-toxic, earthy, and 100% vegan beauty and personal care products. Plum Goodness Gift Cards have been integrated with the brand's e-commerce portal using our Channel Partnership Program with Shopify. Plum Goodness Gift Cards are available in the Digital variant on their website and will soon be available on Qwikcilver Distribution channels. QwikBit About the Brand Plum is a leading, 100% vegan, cruelty-free & non-toxic beauty brand with a strong portfolio in skincare, haircare, personal care, and makeup. The brand is driven by a strong leadership & investor team focused on building value for - People, the Planet, and Profit-sharing participants. With over 150 SKUs, Plum has steadily built its customer base on both online and offline platforms. In addition to being among the top new-age beauty brands online, the brand also now reaches over 225 towns and cities in India through 850+ assisted outlets and over 10,000 unassisted outlets - growing month-on-month.

Launch of mCaffeine Gift Card program

Airlink Gift Cards Serene coffee experience with Gift Cards from mCaffeine We love the aroma of coffee. Do you? If you are a coffee lover like us, this one is a perfect fit. Launching mCaffeine gift cards exclusively with Qwikcilver. Benefits of coffee energise your skin and make it feel fresher and supple. mCaffeine offers you a range of personal care products with a zing. These exciting products are 100% vegan, cruelty-free and PETA certified. mCaffeine Gift Cards have been integrated with the brand's e-commerce portal using our Channel Partnership Program with Shopify. mCaffeine Gift Cards are available in a digital variant on their website and will soon be available on Qwikcilver Distribution channels. QwikBit About the Brand mCaffeine is India’s 1st caffeinated personal care brand with an exciting range of Caffeinated products for young and aspiring millennials. They are a 100% Vegan & Cruelty-free, Peta certified brand. mCaffeine has achieved Zero Plastic Footprint to do their bit for the environment and has pledged to eliminate plastic pollution by coming together with a Central Pollution Control Board (CPCB) Authorized Recycler to recycle more plastic than they use. Their products are FDA approved, Made Safe & dermatologically tested, with no SLS, parabens, silicones & mineral oils. mCaffeine believes in Confidence in overall skin & body biases. Redefining the age-old notions of beauty associated with colour, they will never sell insecurities. They have vowed not to make fairness products!

Cloud Tailor Gift Card Program launch.

Airlink Gift Cards Bespoke made more chic with Cloud Tailor Gift Card. All discerning fashionistas, take note. ‘Coz, this one is for all you people with evolved fashion taste buds. Launching the Cloud Tailor Gift Card exclusively with Qwikcilver. When you order from the sea of e-tailing options, you pay the price of being mass-produced and end up cloning what others wear. With our gift cards, you can now custom craft your own style. Gift a personalized ethnic wear outfit to yourself and your loved ones on any occasion. Celebrate the diva in you. The webstore and M-App are fully integrated, and gift cards are fully functional. As of this writing, six centers are operational - Bangalore, Delhi, Kolkata, Pune, Hyderabad, and are on an expansion spree. QwikBit About the Brand Cloudtailor is a team of extremely committed and super enthusiastic fashion-conscious individuals who have come together to create an innovative and best-in-class experience in the hyper-personalized women’s wear space. Cloudtailor was the brainchild of the wife-husband duo, Susmitha and Rudra, who wanted to offer an organized and stylish personalized fashionwear option to the regular boutique for both domestic and overseas customers.

Consumer Promotional Programs

An effective consumer promotion from a leading tyre manufacturer

Agro-Industry Trade Promotion Program Microsite, Major win! Our client is a subsidiary of a French multinational tyre manufacturing company headquartered in Gurgaon, India. Requirement: The client is running a consumer promotion for their end customers on their passenger car tyres, where they needed an efficient way to run the program smoothly and swiftly. Solution: Qwikcilver customized a solution to meet the program's needs and developed a login-based Microsite to help generate vouchers and monitor transactions. Here's how the program works:
  • Client provided us with a pan-Indian database of dealers, phone numbers, and consolidated wallet balances.
  • As this is a limited-time offer, each dealer receives a specific wallet balance.
  • Dealers will register the Customer details and warranty card number through the above site to issue the Amazon Vouchers after the purchase of 2 or more tyres.
  • Amazon voucher for 500 is issued on purchasing 2 or 3 tyres and 1000 for 4 or above tyres.
  • Amounts are deducted from respective dealer wallets, and the available balance is updated for future transactions. Dealers are deactivated once all wallet money has been consumed.
  • Clients can log in to monitor all transactions, extract reports, and create/bulk load users.

Impactful loyalty program to reward loyal respondents.

Most Effective Survey Incentives to Boost Survey Response Rate! Our client is the world's leading data, insights, and consulting company. They help their clients understand people and inspire growth. Globally and locally, they understand people: how they think, feel, and act. Research syndicated by our client provides a deep understanding of the Indian consumer, including their category buying behavior, brand choices, digital behavior, and media choices. Requirement The client wanted to reward their selected panelists for contributing to the market research survey via an engaging loyalty program. Solution: Survey incentives are invaluable to the online survey experience; market researchers and business owners benefit by implementing them into their surveys to increase participation. In order to enhance engagement, Qwikcilver created a login-based QwikRewards microsite with 15 digital brands added to the program catalogue as part of the pilot, offering participants a more diverse selection of rewards as opposed to only distributing samples or involving them in games that are time-consuming. Here's how the program works:
  • Using their registered mobile number, the user logs into the microsite selects the brand(s) and places an order.
  • A Brand voucher is sent to the user via SMS and/or email.
  • Brand catalogs are carefully curated with the region of the target users in mind.
  • Redemptions have begun and are being closely monitored.
As a result: Almost 6000 users have already signed up, and their reward accounts have already been credited with points. The client intends to scale up the target group and make the loyalty program available to panelists across India soon.

Product of the month


Agro-Industry Trade Promotion Program Corporate Gift card orders are the majority of Gift Card sales for any brand or retailer. You can't ignore the fact that an all-inclusive corporate and bulk gift card order processing tool can give an edge to your business. QwikServx is just that – an end-to-end solution for all corporate and bulk gift card order management and fulfillment. QwikServx is a self-service, browser-based tool where corporate customers & resellers of the retailer can log in and procure gift cards and e-gift cards. This helps in the reduction of retailer workforce and fulfillment time for processing corporate gift card orders. With QwikServx , access is controlled through secure logins and other methods. Additionally, retailers are afforded multiple operational controls, including credit limits management, user management, catalog management, gift card customization, secure activation, and gift card delivery. Through QwikServx one can also be assured of secure delivery of digital gift cards in both individual or consolidated form. Interested in taking on large corporate gift card orders? Contact our experts today.

Women's Day

Qwikcilver celebrates Women’s Day!

International Women's Day There is no ceiling on women's potential today; we at Qwikcilver are witnessing this every day. Women contributing effectively and wholeheartedly in all spheres of life has fostered a progressive world. That's why we believe, #EmpowHER, She empowers the world! Our women in business shared their experience, the myriad tasks they accomplish flawlessly, and advice on this International Women's Day! See what they had to say! Click here to view

Woohoo News

woohoo gift cards Toh, Let's Break Up, oh meri jaan! To celebrate Valentine's Day, Woohoo launched a campaign called #LetsBreakup. Valentine's Day isn't just about love; it's about letting go of things that aren't right for you, for instance, bad gifts! Chocolates are not gonna be any more chocolatier just ‘coz it's Valentines. Valentine's day cards are getting tackier, teddys and soft toys are turning shabbier, and ahh! Don't even get us started on roses. Rather than sticking to these boring and old-school ways of gifting, #LetsBreakup encouraged gifters to avoid making wrong choices by digitally gifting instead. Get it now on Woohoo! woohoo gift cards Layback and gift The Leela gift card for a laid-back getaway. You can now treat yourself or your loved ones to a memorable getaway. Now available on Woohoo! woohoo gift cards Spread the goodness with gifting naturally ethical via digital! Give the gift of a healthier, more vibrant future to your skin with a Plum Goodness Gift Card, now available at Woohoo.

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