Newsletter

March 2020

MARCH 2020 NEWSLETTER
Spring is a season of new beginnings. This spring, however, is different. The spread of Coronavirus has not just impacted businesses and economies but also our everyday lives. During this testing time, let’s not forget, spring isn’t just a season. Spring is also the idea of rebirth, rejuvenation and renewal. Together, mankind will overcome these tough times and spring back to life.
Our gift card launches this month are in line with this idea of spring, the season that brings hope that there will soon be sunshine in our lives.

Gift Card Launches

Royal. Regal. Resplendent.

Here’s a chance for your loved ones to outshine everyone else at a party! A perfect blend of royal and festive designs emulated into trendy traditional wear is now available in the form of Manyavar eGift Card. Manyavar is India’s leading Celebration Wear Brand. Its timeless celebration collection includes exquisite Sherwanis, fine Indo-Westerns, Royal Bandhgalas, classic Kurta-Jackets and matching accessories for life’s special moments. Not leaving behind the juniors, Manyavar started with their Kid’s Ethnic and Fusion wear line which was a delight to the little ones. In 2015, it launched Mohey, celebration wear for women. Timeless and iconic attires have cemented its reputation across the world with a commanding retail presence of 600+ stores in over 200 cities and in 3 countries with 11 international stores in U.A.E & U.S.A. In phase one, the program will be live at their webstore with all features and functionalities of an e-gift card. The e-commerce portal is integrated with Qwikcilver for processing and soon the program will also get extended to their exclusive brand outlets.

Bedazzle with Jewellery

Gift your loved ones a piece of tangible preciousness that they would cherish forever. We’re happy to announce that one of the most prestigious jewellery brands from East India – PC Chandra Jewellers Gift Card Program is live on Qwikcilver! P.C. Chandra Jewellers began in 1939 and grew to be India's one of the largest jewellery house with a legacy of over eight decades. With the roots in Kolkata, P. C. Chandra Jewellers have 49 showrooms located across 8 cities of India like - Agartala, Bhubaneswar, Delhi, Noida, Bangalore, Jamshedpur, Mumbai, Ranchi and have footprints across multiple locations in West Bengal. In Phase 1, the brand will sell its gift card from their retail outlets and corporate office. Currently the offered solution is a non-integrated - Store Point of Sales, and will graduate to a fully integrated program post achieving better traction and threshold for Gift Card transactions.

Rest. Relax. Rejuvenate.

You know what’s a perfect all-occasion gift to show someone that you truly care for them? The gift of wellness. Now treat your dear ones with relaxation, the O2 Spa Salon Gift Card Program is live on Qwikcilver. O2 Spa Salon is the largest day Spa chain in India and are present at over 49 locations, across 21 cities in India. In a short span of 8 years, the brand has become synonymous with wellness and salon services of global standards. In Phase 1, the O2 Spa e-gift card will be sold from their Corporate & Qwikcilver distribution channels. The gift card can be redeemed across O2 Spa stores and will use a dedicated redemption portal, powered by Qwikcilver.

Sing to the melody of Sa-re-ga-ma

“Music gives a soul to the universe, wings to the mind, flight to the imagination and life to everything.”, Plato had said. Now you can bring the joy of music in someone’s life with the Saregama Gift Cards, powered by Qwikcilver. Saregama India Ltd. is India's oldest music label, youngest film studio and a multi-language TV content producer. Saregama launched a unique initiative in the year 2017, Saregama Carvaan; which is a portable digital music player with in-built stereo speakers that comes with various genres of songs inside. In less than a year from launch, its unprecedented sales have made it Saregama's flagship product. Saregama Gift Card will be a Closed Loop Program powered by Qwikcilver. The Gift Card can be bought on Qwikcilver enabled channels and can be redeemed on Saregama website.

Product Showcase

Driving Brand Insistence with QwikGiftAPIx

Top of the mind brand recall is the first and the most important milestone in achieving brand insistence. But it is not enough. Easy accessibility to the brand goes a long way in earning the loyalty of customers. While having gift cards can lead to an increase in brand awareness, it is of little use unless it is available on all the right channels. As the scale of gift card distribution increases, it becomes difficult for these channels to manage such extensive catalogues and it calls for putting in a lot of additional effort. Therefore, these channels prefer live integrations with merchant partners for gift card distribution. QwikGiftAPIx enables merchants for the real-time distribution of gift cards. This Application Programming Interface (API) service today supports the activation of all gift cards processed by Qwikcilver in India and other geographies. The API offers easy and secure integration options to gift card resellers and rewards catalogues operators interested in procuring gift cards. Thus, today QwikGiftAPIx is the one-stop API solution for both Merchants (looking to distribute gift cards), and Resellers (looking to procure/ sell gift cards for their channels).

Woohoo News

Love Thyself

“Love yourself first and everything else falls into line”, someone once said. Our love guru of gifting- Calm Dev couldn’t agree more. Last month, Calm Dev had focused on helping couples find the right gift for their partners. But Valentine’s Day is over and it’s time to celebrate self-love. It’s time to live single, live free and pamper ourselves. Presenting the “Love Yourself Week” for all the incredible singles out there. Show yourself some love and buy a special singles Gift Card now! We all know you deserve it.

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