India, Newsletter

March 2015

As a part of our ongoing journey forward, Qwikcilver unveiled a new logo during the Retail Leadership Summit -2015 at Mumbai in February. As always, we wanted to ensure that our valued clients were the first to know of any developments at our end.

Qwikcilver @ Retail leadership summit 2015

Qwikciver was proud to be associated with RLS 2015 as the Gift Card Technology Partner.

Qwikcilver platform.

recent Additions to the qwikcilver platform Pantaloons, part of Aditya Birla Nuvo launched their Gift Card program supported on the Qwikcilver platform.
VLCC, the well known holistic wellness brand launched their Gift Card program powered by the Qwikcilver platform.

Indian E-Commerce Market to reach $60-70 Billion by 2019

  • Increased proliferation of smartphone from 120-140 million in 2014 to 600-700 million in 2020 Lower cost of connectivity and improved quality Expanded reach in lower tier cities and rural areas due to investments in network infrastructure
  • Efforts by players to develop payment channels ( cash on delivery, mobile wallets, e-gift cards) and streamlined logistics infrastructure have aided e-commerce growth

Physical Retail Vs. E-commerce - Comparative trends in Gift Cards

Physical (brick-and-mortar) retailers have been among the earliest adopters of Gift Cards. E-commerce players (online retailers) have entered the Gift Card scene rather recently, but have shown a rapid rate of adoption and growth. A look at how Gift Card usage and adoption compares across both these worlds throws up some interesting insights:
  • In terms of overall sales, e-commerce players seem to be fast catching up with physical retailers, with the gap narrowing very fast.
  • E-commerce players seem to have woken up to the immense possibilities of e-Gift Cards with almost 92% contribution coming from them. Physical retailers on the other hand are yet to embrace e-Gift Cards, with less than 1% contribution coming from e-Gift Cards.
  • Large Format Retailers’ adoption of E-Gift Cards seems to be mirroring E-commerce majors’ adoption of Physical Gift Cards.
With E-commerce players making huge strides in a relatively short amount of time, it is a great opportunity for physical retailers to re-energize their Gift Card programs and leverage their first-mover advantage.
(Source: All insights and points above are based on Qwikcilver's internal data)

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