Every year, June marks the onset of monsoons in India, a time when nature awakens from its deep sleep and bestows us with sparkling waterfalls, magnificent lakes and lush green trees. This June is no exception. But alas! This time around we can’t venture out and experience the beauty of monsoon.
This new situation of ‘life at home’ is compelling businesses to align themselves to the evolving demands of their customers and partners. With growing concerns over health and safety, consumers are rethinking their shopping habits. Consumers who were once reluctant to order online are now embracing technology more than ever; presenting retailers with a new challenge of engaging with them. Also, as work from home becomes the new normal, companies are looking for innovative ways of keeping their employees motivated.
The good news is, something as simple as a gift card can actually turn massive challenges into meaningful engagement- be it with employees, customers or distribution partners. Even if you don’t have your own gift card program, presenting a relevant gift card can go a long way in earning loyalty of people who matter the most.
So, things have been rather busy at our end- from exciting launches to Mother’s Day campaign, here’s a glimpse of what we’ve been up to.