
JULY 2021 NEWSLETTER
Jubilant July

As summer fades, the season of end-of-season sales is here—what better way to thank customers and make a fresh start. Mingled with magical rainy spells, here we are with more developments from the World of Gifting. We’ve been busy laying out our future-proof and easy-to-launch solutions tailored to suit the small, medium, and large scale enterprises and launching new brand gift card programs that'll please the traveler, the homemaker, or just about anyone on your gifting list! Adding to the buoyant spirit, we have fabulous new offers on Woohoo with great brands.

The most awaited virtual event of the year is here – The 4th edition of Qwikcilver Gift Card Conclave! This will be a one-of-a-kind Gift Card eConclave that brings together Industry Experts, Brands, and Corporate giants from across the globe to share their insights on the world of payments, gifting, and beyond. Stay tuned for more details on this innovative, informative, and interactive experience powered by Qwikcilver.
New Launches
Swiss Military Gift Card Program

Category Best Practices
Promotions using Gift Cards
Gift cards continue to remain immensely popular with consumers. In fact, demand for digital gift cards spiked during the pandemic, as consumers sought out convenient, easy, and safe ways to share gifts with their friends and families, even if they weren't getting together in person. This trend isn't expected to end with the pandemic, as consumers continue to find convenience in their shopping experiences. Two of the interesting gift card trends to emerge are - merchants' business-to-business (B2B) gift card programs and their use of gift cards as a promotional tool to drive consumer behavior and/or action.
Following the trend, Xiaomi announced the launch of the “Ultra Gift Card.” With the purchase of this card, Mi Super-fans will get a “guaranteed access” to the limited-quantity sale of Mi 11 Ultra at just Rs. 1,999. Customers buying this gift card will also get two free screen replacements worth Rs. 4,099, an Ultra merchandise Superfan box, Times Prime annual membership worth Rs. 999, and an additional Mi 11 Ultra F-Code for sharing. Qwikcilver worked closely with the Xiaomi marketing team and launched Ultra Gift Card, an additional marketing campaign initiative that Xiaomi is implementing to coincide with their product launch to increase gift card adaptability. The brand has witnessed a rise in the organic sale of gift cards over the past two months. Gift card promotions can be beneficial for driving sales, customer loyalty, brand awareness, and engaging new markets. According to an analysis from Blackhawk Network, brands failing to run gift card promotions miss out on an average of 37 percent of annual revenue.
Corporate Reward Programs
FMCG Consumer Promotions Program

FMCG Channel Loyalty and Sales Incentive Program

Woohoo News

