January 2019

We are going to reveal a secret. Every new yea, shoppers across the world do something mysterious. They press a button etched in their minds. It is called the 'reset switch'. Reset switch is the Ctrl+Alt+Del of customer behaviour. Here’s why it is important for you. As an occasion, New year piggybacks on a strong festive season, peaking with Christmas. This means customers the world over would have spent and spent, coming into the first week of January. This should logically culminate in a shopping lull. But it does not. This is where the reset switch comes into action. As shoppers, customers press this button when the midnight bell tolls on New year. This is like the monthly refill of their Salary account(s), except in this case we are looking at one full year. In effect, the market motors on, without any post-holiday hangover. The question is, as business owners in the retail & e-tail space, are you up for it? Some of you are, going by the gift card programs we have launched recently.

Gift Card news in media

....on why gift cards are ruling the roost, despite the fad of celebrity wedding registries (Deccan Herald). ...on how gift cards are crashing the Big Fat Indian Wedding party (The Hindustan Times).

Gift Card in retail stores

Qwikcilver-powered gift card kiosk at Lulu, UAE.

There's nothing more satisfying to us than coming across Qwikcilver-powered gift cards displayed at the stores of our customers. Here's one at Lulu.

Indian Launches

Qwikcilver powers, Marriott provides.
It’s Marriott! And we are powering their gift card program, for Amex customers. Marriott Hotels & Resorts is Marriott International's flagship brand of full-service hotels and resorts. Phase 1 of the program will have American Express procure the gift cards from Marriott and distribute them to their retail and corporate customers. The gift cards will allow Amex customers to dine at specific dining restaurants across all Marriott Group properties in India. Rolling out a program of this scale necessitated Qwikcilver to innovate on many levels. The solution we have devised consists of two major components: the gift card issuer at the participating restaurants (front-end) and the bulk processing engine sitting at the back-end. Accordingly, we have deployed our new mobile POS solution at the front-end and our flagship store POS at the back-end. These work in tandem to power gift cards to end customers. The gift card program is powered by QwikGifTSx.
‘The most valuable thing a man has at his disposal is his time.’
...says The Man Company, about their journey. The most valuable thing we have is our Gift Card processing engine and we are powering The Man Company’s gift card program with it. The Man Company offers a head to toe range of grooming essentials for men. To this end they have partnered with over 350 + premium salons across 40 cities in India. The Man Company gift cards make the perfect present for every occasion throughout the year. Customers can buy the gift cards in four major denominations. To facilitate this, Qwikcilver floated a new microsite. Further, to ease redemption of gift cards, the program was integrated with their e-commerce portal. The program was powered by QwikWebStorex. QwikWebStorex is a powerful gifting e-commerce suite to power gift card transactions. It contains essential features such as Group Gifting, Scheduled Gifting, Occasion Templates and more. Qwikcilver manages all the operations aspects, including hosting, server management and payment gateway integrations.
Food Court program, without Physical Card, without EDC Device & more...
We are chuffed to launch ABluePlat’s food court program, EATIZEE Food Card Program. ABluePlat Food Solutions (ABP) is a premium food aggregator that provides amicable and practical solutions for B2B as well as B2C clients in the food business. As ABP’s technology service provider for prepaid solutions, Qwikcilver integrated with their POS and mobile application, EATIZEE, to offer an end-to-end gift card program. This program is unique in many ways. 1. It does not need Physical Card, EDC Device and/or Self-Service Portal. 2. It supports multiple Food Court modes: 1. Meal Count based model 2. Complete Subsidised model 3. Part Subsidy with employee contribution model 4. Cash and Carry through Closed Loop Wallet model 5. Complete cafeteria management model (through ABP). The program has drastically cut down the wait time at the counters for employees and has improved operational efficiencies. It is powered by QwikGifTSx. QwikGifTSx can launch physical gift cards, as well as digital ones that can be delivered through email or even SMS. Let us know if you are interested in launching your own promotions program.
A gift card program for 2018’s most admired retailer in Food & Grocery category 🙂
Ratnadeep Super Market won Images Most Admired Retailer Of The Year – 2018 in Food & Grocery category. Starting as a one-shutter shop in 1987 in the charming city of Hyderabad, Ratnadeep has come a long way. Today, the retail chain of 47 stores across the twin cities of Hyderabad and Secunderabad, is a leading player in the grocery and food segment. The company won the Images Most Admired Retailer Of The Year – 2018 in Food & Grocery category. We at Qwikcilver are proud to launch the Ratnadeep Gift Card program. To make this happen we have integrated with their existing billing system. The gift card program is powered by QwikGifTSx, while the integration is made possible by QwikPosAPIx.
Jubilant January!
Jubilant January campaign saw us working with some of the leading brands to promote their gift cards on Woohoo. Discounts range from 5% to 30% on brands such as The Serai, SPAR, Gaana, among others. And some of them are still on! Pick them out here

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