MARCH 2022 NEWSLETTER
February, the month of love and happiness! As a brand, business, and category whose bedrock is the emotion of happiness and love, this month is indeed very special to us. And this month we play cupid for our clients who want to engage with their stakeholders – be it customers, dealers, or employees. From Kitchen Appliances to Video Games, Qwikcilver plays cupid for all business with equal aplomb. This is enabled by our relentless pursuit of future ready technologies in this category driven solely by the trust placed in us by Global Brands and Businesses.
New Corporate Reward ProgramsUsing promotions to drive sales is a well known and proven strategy used by virtually every brand across the world. These consumer promotion programs present themselves with various challenges starting from logistics to program management. Apart from these quantifiable problems there also exists the key issue of the type of consumer rewards – one that excites and lures the customer and is not seen as a cliched idea. The use of Digital Gift Cards and Cashbacks solves these problems in one single swipe – going digital means that the logistical problem ceases to exist – and the choice of the rewards now lies effectively in the hands of the end customer.
Breezy RewardsOne of India’s oldest and leading Appliances manufacturer wanted to increase the sales and drive consumer attention to one specific SKU in their portfolio – Kitchen Appliances. Upon purchase of these specific SKUs the customer is eligible for A Pine Perks Rupay Digital Card. Enrollment Process
- The Customer purchases the Appliance and raises an installation request.
- Using the registered mobile number customers sends an SMS to get unique code and redemption link.
- Post installation, armed with the installation copy, enters all purchase details in the link.
- The details are validated and the eligible winners are chosen
- The winner receives the digital gift cards to their email ID and mobile number.
A Tea PartyHere is a program to sweeten the tea. One of India’s oldest and largest Tea brands ran a Consumer Promotions program powered by Qwikcilver for their users. Reflecting on their wide and varied user base, this program was also available for the user in Hindi. Enrollment Process
- The Customer purchases the promotional pack and sends an SMS to get the link.
- Customer enters their details and the unique code on the pack.
- If eligible for a reward the user gets their winning message upon entering the details.
- The customer is also eligible for a lucky draw wherein they might win motorcyles or even a SUV
- Qwikcilver manages the entire program for the client here.