FEBRUARY 2021 NEWSLETTER
QwikBytes - Fresh in February!
The much-awaited month of love is here. Yes, it’s that time of the year when cupid strikes, couples go all mushy and a strong feeling of love hovers everyone’s mind. This is also that time when we all get stressed over what to gift to the loved one. While the current global scenario further adds to the distress but at Qwikcilver we are striving to ensure that we will not let the pandemic dampen the spirit of love. And so we’ve rounded up love at first sight kinda collection of gift cards from the finest national & international brands, all for you. This Valentine’s Day, go digital. Give your love a gift card that will light up their heart and sparkle their eyes. Go ahead earn a few brownie points.
Level Shoes Gift Card ProgramLevel up your Valentine’s day Gifting Game with a Gift Card from Level Shoes! Hey there, Shoppers from the UAE. Here’s a soleful news to amp up your Valentine's Day. Launching a gifting option you can never go wrong with, a Gift Card from Level Shoes, powered by Qwikcilver. Now, who wouldn’t want to receive a pair of designer shoes of their own choice as a gift? We’re sure your partner is going to love it. Level Shoes is one of the leading homegrown brands under the umbrella of Luxury conglomerate Chalhoub Group. The program is currently live across their Physical format in the UAE and the work is underway to launch it on the Level Shoes e-commerce channel also thereby making the program truly Omni-channel. The launch of Level Shoes marks Qwikcilver’s entry into the Chalhoub Group, which is the second biggest leading Luxury retailer in the MENA region. It is our fervent hope to leverage the tight integration that Qwikcilver has achieved with X-Store and ESB systems to get a foothold across other brands within Chalhoub Group in the near future. Qwik bit about the brand Level Shoes is a globally recognized retail concept and destination dedicated to the world of designer footwear and accessories. The store offers a wide range of unique services; from shoes, experts to foot therapies, culinary delights, a dedicated concierge service as well as a regional online shopping platform. The curated space is divided into 23 designer boutiques and five multi-brand areas each designed with its bespoke personality: Women’s Designer, Women’s Accessories, Women’s Contemporary, Men’s Designer, Men’s Accessories, Trends, and Kids.
Aswaaq Supermarket Gift Card ProgramA super gift from Aswaaq Supermarket! If you are someone living in the UAE, this gift would surely draw a smile on your face! Share the load or surprise your dear ones by taking care of their groceries or give them an option of buying anything and everything, from Household essentials to Health & beauty essentials with the all-new Aswaaq Gift Card Program! Aswaaq Supermarket is one of the leading Supermarket chains in the UAE with over 23 stores spread across the UAE along with an E-commerce website. Aswaaq’s Gift card program is the first program that has been launched in collaboration with Pinelabs Dubai, however, the integration between Aswaaq’s Retail system and Qwikcilver is direct. The program is currently live across their Physical stores in the UAE and the work is underway to launch it on their E-commerce channel also thereby making the program truly Omni-channel. Qwik bit about the Brand: Owned and managed by aswaaq L.L.C., aswaaq is a fast-growing retail company that operates a series of retail spaces and community malls. They embrace and emulate their UAE heritage to provide their community with convenient locations, products, and services that meet and exceed demands. Conceived as an entity created by the community to serve the community, thrive on technology and innovation to offer opportunities for growth and excellence. They believe in the power and importance of fresh produce and products at fair prices. Their brand privileges quality and pricing and offers an exciting loyalty program for the benefit of their customers. HACCP-certified and with numerous awards, they are a widely recognized chain of retail supermarkets, marts and malls, online store and flourishing e-commerce presence are always there to serve the customers.
Sterling Holiday Gift Card ProgramHolidaying looks more scintillating with Sterling Spark Joy Gift Card. For the avid travelers on your list, a gift card from Sterling Holiday can help them plan their next getaway. The gifting of holidays is a growing trend, and the gift card makes it effortlessly simple. They can now book from a palette of holidaying experiences ranging from a staycation to a guided sunrise hike led by local experts. Sterling Holiday Resorts has launched ‘Sterling Spark Joy’ Gift Cards', in line with the brand’s essence to fuel the joy of discovery – making holidays the ideal gift that is easy to share and of priceless value. So why wait any longer. Gift your loved ones the joy of discovery at any of the Sterling Resort. NOW! The brand promise is ‘Holiday Differently', and this gift card also enables customers to ‘Gift Differently' as well. The gift card is the perfect gift for anniversaries, birthdays, festive occasions, to celebrate promotions, welcome a newborn, or for no reason at all, other than to express one’s love by providing loved ones with a memorable holiday filled with discoveries and experiences. ‘Sterling Spark Joy’ Gift Card is powered by Qwikcilver. The gift card is currently available exclusively on the brand website and can be pre-loaded with denominations ranging from 100 to 1,00,000 as per one’s choice. Qwik bit about the brand Sterling Holiday Resorts Limited was founded with a dream of making holidays an active part of the Indian consumer’s lifestyle. The guests have enjoyed priceless holidays at exceptional destinations all across the country for over 30 years. In the last few years, they have upgraded the resorts to best-in-class standards, expanded the resort destination network, and invested in human capital and technology to stay ahead of evolving market trends. Since 2014, Sterling is a 100% independently managed subsidiary of Thomas Cook (India) Limited (TCIL) and is a part of the global conglomerate, Fairfax Financial Holdings Limited (Toronto). Pursuant to their vision of providing varied holiday themes, in 2016, Sterling Holiday Resorts Limited acquired Nature Trails Resorts Private Limited, nature and adventure holiday company.
HopInTown Gift Card ProgramExperience the magical moments with HopInTown PLUS, a first-of-its-kind lifestyle membership program. Move away from the mundane to the magical & gift a “Lifestyle Membership” to elevate every aspect of life, create stories, & make memories with the HopInTown lifestyle membership Pre-Paid Card. It is a perfect “Personal Gift” for you, for your loved one, or as a “Corporate Gift” for clients, channel partners, employees, leadership teams, etc, or as an “Annual Gift” for members of clubs or associations. HopInTown PLUS is a first-of-its-kind lifestyle membership in India. It provides unlimited access to an unrivaled package of exclusive LIFESTYLE benefits & privileges along with preferential prices for ONLINE, AT-HOME, LOCAL & TRAVEL experiences, activities, trips, & bespoke services all year round. The program is now live on Qwikcilver channels. The e-card can be redeemed on the HopInTown website or mobile site to become a member & avail of membership benefits for the entire membership duration. Click here. to get your card and avail the benefits. Qwik bit about the brand HopInTown is a Lifestyle Hub to discover & book local and travel Experiences, Activities & Trips all year round. It is a platform for experiences, activities & trips that one can do within the city, a nearby city, within the country and outside the country, across multiple categories like Celebration, Romance, Entertainment, Events, Dine & Wine, Sports, Adventure, City-cation, Getaway, Cruise, Vacation Rentals, Wildlife, Experiential Trips, etc, throughout the year. HopInTown is a venture of Koolrootz Interactive Pvt. Ltd., headquartered in Mumbai.
Gift Card Best Practice
Gift Card Consumer PromotionsBusinesses are like the living, they need attention. A business can ebb and flow as it scales, the circumstances change, and every company must adapt to new situations. To keep a business healthy, we have to constantly analyze our business’s internal and external structure and ensure its growth in the right direction, and the first step to implementing good business practices is assessing everything. Some businesses decide to experiment with different solutions to find out which suits their needs best. Digital consumer promotions in a physical retail world, Gift vouchers to the aid. Moving fast and quick is crucial to tap on the tremendous growth opportunities that South East Asian (SEA) markets present. To be successful in driving sales in this kind of market, one needs to have the right strategy and also execute it quickly and well and at the same time, possess a very good understanding of the local market. On top of that, a great partner to execute your business vision is critical.
STUMBLING BLOCK: Two popular health supplement brands faced intense competition from both MNCs and local players since there is a high interest in the region. This competitive landscape called for a holistic marketing strategy that would grow the business across many verticals. BEST PRACTICE: The brands appointed a unique marketing strategy - giving Grab Digital Gift Cards/ Vouchers as a free gift with the purchases made by the customers at the retail stores. This is how Digital gift cards have become a preferred choice for consumer promotions, bridging the digital form of consumer promotions with the physical retail world. OUTCOME: Usage of gift cards as a consumer promotions tool became a Game changer. The merits of this practice -
- Instant gratification,
- Assured customer attraction,
- If the customer forgets to use the voucher breakage amount remains with the brand.
Luxe Valentine's Day CampaignThis Valentine's Day, Woohoo & RBL collaborated to showcase RBL's range of luxury E-Gift Cards. Notable Indian fashion influencers Sonam Babani and Sanjana Batra posted stories about Luxe E-Gift Cards and encouraged their followers to visit Woohoo.in to gift the same. In addition to this, RBL promoted their Gift Cards among their customers on Facebook and Instagram
Woohoo NewsWoohoo’s feeling Filmy this Valentine’s Day! Within each of us lives either the King of Romance who goes “Kuch Kuch Hota hai, Anjali, tum nahi samjhogi” or the Queen of Dance who gets grooving on the beat of Ek, Do, Teen. It goes without saying, many of us; almost everyone is a born Bollywood lover. We all adore Bollywood. From imitating the dialogues to taking fashion cues, Bollywood is at the heart and soul of the nation. Owing to the lovers of Bollywood, Woohoo launched their Bollywood themed Valentine’s Week Campaign - Gift Aaj Kal: Your Love Should Love It! When it comes to choosing the perfect gift, you can't afford to make any mistake on a day this important. A gift from the heart will not always go straight to the heart. So go ahead, say those magical words in Filmy style with Woohoo Gift cards. Treat your special ones to amazing gift cards and give them a gift of choice with an E-Gift Card - a gift they’ll love and cherish forever!
For more exciting offers on Gift Cards Click Here.
For more exciting offers on Gift Cards Click Here. For more exciting offers on Gift Cards Click Here.