MARCH 2022 NEWSLETTER

Tis the festival season and the time to welcome the new year. While we are all recovering from some heady and glorious football from all over the world from the maestros of the game, at Qwikcilver we have been busier than before – partnering with some of the best brands from all over the world and powering their Gift Cards and Reward programs. Woohoo has been busy too, playing the role of Santa with aplomb and delivering joy and happiness everywhere.

We at Qwikcilver wish you all a Merry Christmas and a wonderful New Year 2023!

Gift Card Launches

Harvey Norman Gift Card

A complete Gift Card is what one would call the Harvey Norman Gift Card as. With their stores retailing everything that a home needs from Furnishings to Electronics and Appliances, the Harvey Norman Gift Card delivers a complete Gifting Experience for both the Sender and the Receiver. We are excited and proud to be partnering Harvey Norman in launching their gift cards across Singapore and Malaysia. The Harvey Norman gift card is available both in the physical and digital form and will be employed by the brand for multiple uses like general purpose gifting promotions and refunds. this multi-pronged approach to gift cards is a fine example of how brands today see gift cards as a strategic tool for customer acquisition retention and engagement and acquisition. QwikBit about the brand Harvey Norman from Australia is a leading household name with presence in Malaysia, Singapore, New Zealand, Ireland, Northern Ireland, Slovenia &Croatia beside Australia. The brand consistently delivers unparalleled retail experience to Singaporeans since 1999 and Malaysia since 2003. The omni-channel retailer occupies a significant brand share in the space of Electrical, Computers, Furniture and Bedding retail. Besides offering cutting-edge consumer electronics, Harvey Norman provides a seamless offline and online shopping experience, catering to the fast-changing consumers’ shopping behaviour and busy lifestyle.

Tata Neu Gift Card

We are proud to announce that Tata Digital, the Tata Group’s pioneering initiative that aims to build digital businesses which address the needs of Indian consumers as well as businesses, has partnered with Qwikcilver, to launch a Semi-closed Loop Gift Card. This is a co-branded product under the brand name “Tata Neu Gift Card” and will be enabled as a mode of payment on the Tata Neu platform, which includes their super app as well as a payment layer that is being rolled out to all their Group companies. In due course, the product is slated to become a Group Card of sorts, with acceptance across all the Group formats/ brands. Qwikbit about the brand Tata Neu marks the Tata Group's foray into the hotly contested Super App space in India. In more simplified terms, it is a unified platform offering an omnichannel experience to consumers, with loyalty at the centre of it. Integrating the Tata group’s most trusted brands all into a single super app, Tata Neu offers consumers an unmatched set of exclusive privileges and benefits, across categories.

Direct D Gift Vouchers

We are excited to be partnering with one of Malaysia’s largest and most loved consumer electronics retailer Direct D to power their Gift Card program. With more than 38 stores in Malaysia and a significant online presence, this engagement with Direct D is proof of how brands and businesses are recognising the strategic importance of Gift Card as a business and Qwikcilver as a partner.
In this instance the Qwikcilver integration banked on the already existing integration between Pine Labs and Direct D. This also made it possible to accelerate the launch of this full-fledged program in a mere 4 weeks
With support for multiple denominations the Direct D Gift Vouchers can be redeemed directly at the Pine Labs POS terminals. Qwikbit about the brand Founded in 1999, DirectD continuously provides Malaysian with the smartphones, tablets, and accessories all at the best price in the markets. With more than 38 offline stores and an extensive Ecommerce presence, Direct D places customer satisfaction their top priority and constantly try to improve it to even better from day to day.

Bikanervala

Tasty Snacks and Immediate Joys! Yet another foray by Qwikcilver into the Quick Service Restaurant (QSR) category with the launch of the Bikanervala Gift Card Program. The Bikanervala Gift Cards can be bought and redeemed across the all the Bikanervala branches. The Bikanervala program went live riding on the back of their existing association with Pine Labs since Bikanervala have already been using Pine Labs EDC Terminals. This engagement is a seamless integration which enables the brand to launch their program in the shortest time possible. Additionally, this seamless experience extends for the customer as well with the whole buying and redemption happening at the Cashier with the help of the EDC machine. The Bikanervala Gift Cards are also available to buy at Woohoo.in (https://www.woohoo.in/bikanervala-e-gift-instant-voucher) Qwikbit about the brand Bikanervala, a name synonymous today with Indian sweets and snacks, traces its humble beginnings to 1905. The operations started out as a small, sweet shop - Bikaner Namkeen Bhandar in Bikaner's old city area of Kote Gate by Shri Lal Chand Agarwal. The shop initially sold a few sweets and namkeen tuned to tastes of Bikaneris. There it found acceptance and the shop prospered. Later they setup shop in Delhi's Chandni Chowk and started selling sweets and namkeen. Today, Bikanervala has more than 100+ outlets in India and has presence outside of India in countries like USA, New Zealand, Singapore, Nepal, and the UAE.

Reward Programs

Manorama Max

A fine example off an ongoing partnership between Qwikcilver and recently launched gift card brand would be the ManoramaMAX subscription programme as you might be aware we had launch the ManoramaMAX gift card previously and now following up with this launch we have now partner once again with ManoramaMAX to run a consumer promotions programme there in users and customers opting for minimal annual subscription will be rewarded. We would be using QwikServ to deliver this Rewards Program for ManoramaMAX Qwikbit about the brand ManoramaMAX is an Indian subscription video on-demand and over-the-top streaming service, owned and operated by MM TV Ltd, from the house of Malayala Manorama. Currently ManoramaMAX is the #1 OTT in Malayalam featuring the very best of Entertainment & News content, spanning across 400+ movies, popular fiction serials, web series & originals, mega award shows & gala nights, a 24/7 Live news feed with other curated news content round the clock. Program Structure: • MM is planning to issue reward codes to their subscribers • Rewards: Discount vouchers
Solution provided: • QwikServ employed to issue the reward codes. • For redemption, QwikRewards is deployed as microsite solution.
User Journey: • Manorama team will SMS, email the claim code & URL to the eligible customers • Customers will click on the link and land onto the microsite - https://manoramamax.woohoo.in/ • Customers will select the preferred rewards from the catalogue • Customer can receive the brand code on his/her mobile & on email.

Syngenta

Farmers reap rewards one of the leading agricultural technological sciences company Syngenta has partnered with Quicksilver to deliver a comprehensive rewards programme for their customers that is the farmers. the reward programme aims to reward all those farmers who purchase Syngenta products, and the rewards are delivered in the form of gift cards. the reward programme itself was designed as in two different ways 1 as a points-based reward system and two as a lucky drop. The reward programs were run on a dedicated app which enabled easy redemption as well further the app provided support for multilingual operations in 10 Languages. Qwikbit about the brand Syngenta is a leading science-based agtech company. We help millions of farmers around the world to grow safe and nutritious food, while taking care of the planet.Syngenta is a global company with headquarters in Switzerland. 30,000 employees, in more than 90 countries are working to transform how crops are grown and protected. In India Syngenta has a significant presence and is headquartered in Pune with research stations spread across the length and breadth of the country. Driving the steady growth in India are Syngenta's people who are dedicated and committed to the Indian farmer and agriculture. The below two programs were run - 1. Points based rewards User Journey • Syngenta has a growers app for formers • Grower will scan products and points will be added to the grower account based on QR scanned - (Client end) • Grower will go to catalogue/microsite (within app) we developed and select the product want to redeem and enter points to redeem. • Points balance enquiry and redemption of points will happen via SSO call and OTP validation. • Vouchers will be sent to the grower via SMS and displayed in app 2. Lucky draw User Journey • Syngenta has a growers app for formers • Syngenta will share lucky contest details via API To QC. • Growers will add coupons to the account QC will get the following data via API. • QC will run the randomizer as per logic shared by Syngenta and select the eligible candidates to fill Questionnaire. • SMS will be sent to winners to go app and fill the questions • Growers who filled the questionnaire with right answer are eligible to win rewards • Rewards will be distributed in sequence of randomizers picked based on reward count Syngenta shared. Others will get better luck next time.

Woohoo News

Continuing with the festival season we have had great offers and customer engagement programs with some of the best loved brands. Check for more great Woohoo offers here