DECEMBER 2021 NEWSLETTER
Dashing December
December is the holiday season and undoubtedly the merriest time of the year. This is the time of year when everything seems like a magical tale and you dream of bringing all your wishes to life.
This month, it gives us great pleasure to introduce you to several dazzling national and international brands launching gift cards and gift card stores through us. As always, Woohoo has exciting news to share, along with information about our effective Promotion Programs.
Let us also take this opportunity to wish you a wonderful festive season! We wish you a very Merry Christmas and a fantastic New Year ahead!
This month, it gives us great pleasure to introduce you to several dazzling national and international brands launching gift cards and gift card stores through us. As always, Woohoo has exciting news to share, along with information about our effective Promotion Programs.
Let us also take this opportunity to wish you a wonderful festive season! We wish you a very Merry Christmas and a fantastic New Year ahead!
Santa For Santa
2021 has not just been challenging for us but also for Santa. Lapland, the official hometown of Santa, is anxious about the logistical nightmare of gifting and the safety of Santa, elves, and people around the world. Therefore, this year they decided to Be Smarter and Gift Digital. Santa Claus, relieved and nervous, chose the very finest from the world of digital gifts. A name was unanimously selected for this critical gifting mission, and now it's official.
QWIKCILVER is the SANTA for SANTA
Enabling personalized, instant, and contactless gifting solutions for him to render it to people across the globe. Christmas this year will be the safest and most joyful ever.
QWIKCILVER is the SANTA for SANTA
Enabling personalized, instant, and contactless gifting solutions for him to render it to people across the globe. Christmas this year will be the safest and most joyful ever.
New Launches
Wah Chan Gift Card Program
Dazzle their hearts with Gift cards from Wah Chan
Christmas is right around the corner, and we're all preparing to give thoughtful gifts to our loved ones. If you are in Malaysia and cannot decide what to gift, then surprise your loved ones with a gift card from Wah Chan, powered by Qwikcilver. They could give themselves a gift they will cherish for the rest of their lives. From charms that bring them good luck to jewelry pieces that go with their OOTD to rings with heartfelt meanings, Wah Chan has something to suit everyone's taste.
The fact that this is the first client in Malaysia to use PineLabs terminals for redemption shows that with the coming together of Pine Labs & Qwikcilver, we can continually demonstrate value to our clients. This would be the first of many as we continue to work closely together to expand our footprint in Malaysia.
QwikBit About the Brand
Starting in 1955 in Pekan, Wah Chan has grown along with its customers, evolving into a diamonds, gems, and white gold specialist along the way.
Among the most prominent jewelers in Malaysia, they have more than 50 boutiques in the key urban centers of Pahang, Selangor, Kuala Lumpur, Penang, Perak, Melaka, Negeri Sembilan, and Johor.
They are staffed by experienced jewelry professionals of engravers, polishers, stone setters, bench jewelers, gemologists, designers, and model makers. Many of them have been with Wah Chan for years, dedicated to their craft. They are also known for their ability to source top-quality diamonds and gemstones, aided by the sheer and volume of the business. By prioritizing customer feedback and service, they have excelled in one-in-one jewelry design services and consultation, helping customers with their jewelry needs.
Future Pay - Gift Cards Store
The future of gifting is brighter with the Future Pay Gift Card Store.
E-gift cards have become the most popular gifting trend of the 21st century, and they are taking the world by storm. More and more businesses appreciate the role of gift cards in keeping their customers engaged, and Future Pay is the latest business to jump on the gift card bandwagon. Future Pay has recently launched a Digital Gift Card store powered by Qwikcilver that lets you send E-Gift cards anywhere and to anyone.
Future Pay is a digital wallet for shopping across Future Group stores such as Big Bazaar, fbb, Central, Brand Factory, Ezone, Easyday, and Heritage Fresh stores. Future Pay is just like ready-to-use cash, and all you have to do is register & start using it. Simply add some money, or link your loyalty cards and get going.
Use Future Pay for a hassle-free, contactless gifting and cashless shopping experience.
QwikBit ABout the Brand
Rewrite Rules, Retain Values – this simple idea has been at the core of the business since the inception of Future Group. Today, a comprehensive portfolio of food, FMCG, and fashion complement the country's pioneering modern retail networks.
TBZ Gift Card Program
Express your love in a shinier way with TBZ's Gift Cards
What makes an ordinary day not so ordinary? The beauty of one's own mind and the ability to perceive things in an extraordinary way! What if we enhanced this superpower by offering an exemplary gift card that lets you and your loved ones choose outstanding jewelry pieces that reflect your mood and style? Wouldn't that be wonderful?
Show your love in a more dazzling way. Make every new day a chance for you and your loved ones to sparkle with TBZ's Gift Cards, powered by Qwikcilver. Gift it today!
We enable the brand's offline store to utilize all the features and functionalities of the gift card program by integrating our billing system with the brand's EBO. In phase two, they will implement Gift Card functionality on their e-commerce portal.
QwikBit About the Brand
The "TBZ – The Original" is a brand coveted for its promise of innovative designs, exemplary quality of workmanship, and trust that spans over 156 years. The brand has gained the status of household jewelry retail name in Maharashtra, Gujarat, and M.P. and is also present in major cities of the eastern zone like Kolkata, Ranchi, Jamshedpur, Raipur, and Patna, along with outlets in Hyderabad and Kochi.
Promotional Campaigns
Promotion programs are vital components of comprehensive marketing strategies, which use lower prices or complementary goods to gain market share. A promotional campaign can target business or end consumers, but it aims to stimulate push demand by offering customers bargains that they cannot refuse. Promotions can draw customers away from their preferred brands or encourage existing customers to buy more of their favorite brands. Check out how we've helped some of the most prominent players launch their promotional campaigns.Agro-Industry Trade Promotion Program
Our client has been in business for more than 100 years globally and 25 years in India. They specialize in producing best-in-class market-oriented varieties and seed products that enrich customer lives. They offer 110+ varieties in six vegetable crops in India.
Through their Scratch & Win Program, our client wanted to increase retailer satisfaction. Participants get an opportunity to win gadgets like laptops, tablets, or Mobile.
Here's how the program works-
- Retailers scratch to reveal codes.
- The Codes are then shared over SMS in a specified format.
- A backend randomizer will select the winners.
- This simple structure has also been built-in into campaign limits and conditions.
FMCG Promotion Program
In collaboration with a renowned payment app, our client, one of the foremost FMCG companies in the world, wanted to boost retailers' satisfaction with an Assured Cashback Program. This was done by running a Scratch and Win campaign. On the payment app, participants can win cashback.
Qwikcilver developed a solution customized to meet the program's needs. The SMS gateway has been set up by Qwikcilver. Customers/retailers claim through SMS and receive INR 50 vouchers instantly.
Here's how the program works-
- Retailers scratch to reveal codes inside the jars.
- The Codes are then shared over SMS in a specified format.
- The cashback gets credited on the Payment App in 24 hours.
- This simple structure has also been built-in into campaign limits and condition
BFSI Consumer Promotion Program
Our client, an Indian banking and financial services company headquartered in Mumbai, India. They offer banking products and financial services for corporate and retail customers in the areas of personal finance, investment banking, life insurance, and wealth management. They wanted to run a "Freedom to Choose Offer" promotional program for their customers, hence wanted to launch a campaign based on the criteria decided by them.
Here's how the program worked-
- Offer details:
- The offer was valid only for those who had applied for a Personal Vehicle loan - VC4 on the Bank's Website/Mobile Banking App/by submitting an application form in person at branches or through the Bank's Call Centre for Bank & Credit Card customers or for Wealth & Privy customers and whose applications were approved by the Bank.
- All eligible customers will receive a voucher code worth Rs. 150 on their registered email id / mobile number, and a cashback of Rs 100 will be credited to their Bank wallet within 30 days.
- For Reward fulfillment, they procured Brand Vouchers like Dominos/ Amazon Pay/ Big Basket/ Apollo Pharmacy,/ Nykaa through Qwikcilver.
- The Bank sends a requirement on the number of codes along with the denomination.
- In order to communicate with eligible customers, Qwikcilver shared the alphanumeric codes and microsite links with the Bank.
- For future reference, the Bank will have the mapping of codes to customers.
- Upon clicking the link, the customer landed on the product page microsite link where they had to click on "Checkout."
- Post selection of the product, the customer was taken to the check-out page where they could choose the delivery mode (email / SMS / Both)
- Using the code, the customer places the order.
- Vouchers were sent to customers based on the delivery mode selected.
- For reconciliation and invoicing purposes, Qwikcilver shared reports on codes claimed and vouchers chosen with the Bank.
Qwik Product of the Month
You have a stellar brand, and people rave about it and are eager to buy it. What's even better is a gift card that can be used to obtain the most desirable gifts for loved ones. In order for people to become aware of or purchase your gift card, you will need to spend millions of dollars on advertising on digital platforms. Only to discover that it has minimal traction.
With QwikGiftAPIx, Qwikcilver gives you the ability to show your gift card on various platforms your customers use every day.
Imagine being on the most renowned e-commerce platform, such as Amazon, Flipkart, or Lazada; imagine being on a digital wallet platform, Google Pay or Paytm. Doesn't that sound wonderful? Well, QwikGiftAPIx makes this possible. Your brand currency is up for grabs on these user-heavy platforms with minimal configuration.
You don't have to pay a dime until they are purchased. Isn't that great?
Would you like to learn more about this solution shortlisted for the IAMAI Awards' best digital APIs?
We can help you shine the brightest where it counts. Contact us today.
Woohoo News
Diwali was GIFT-ilicious!
Your gifts are an extension of your thoughtfulness and nature. There are times when people push the same type of gift over and over again, due to which they get mocked by a nickname. Don’t be a PUSHpender. There is no point in being a PHOOLchand, a BOOKeshwar, a Mrs. COOKEReja, or a MEVAram, passing on the same old, boring gifts to others.
During Woohoo's #YouAreWhatYouGift campaign for Diwali, they urged customers not to be "That" person. Rather be smart, gift digital, and be known for your thoughtful gifts that spread joy.
This vibrant and quirky campaign was a head-turner on all the Woohoo social media channels and resulted in a considerable increase in their engagement and website traffic. The campaign generated a whopping amount of sales per day. With aggressive digital campaigns, brands like Google Play Recharge Code, Lifestyle, Uber, First Cry, and Easy Buy saw sales growth of more than 50%.
Be aware! Be safe!
As the ease of doing financial transactions has improved, the number of retail financial frauds has gone up. Fraudsters have been using innovative methods to rob the hard-earned money of common and gullible people, especially new entrants, who are unaware of the financial sector's technological capabilities.
The ongoing cyberattacks have made spreading awareness about fraud and risk very crucial, so we at Woohoo ran fraud and risk prevention awareness campaigns across all our digital platforms. Visit https://www.woohoo.in/cybersecurity for more details.