DECEMBER 2018 NEWSLETTER
‘Ah, the long tail of retail still wags!’ Chitti would have said in 2.0. The market is hurtling towards the end of another holiday season, which means that shoppers have one final lap of ‘spending act’ left in them. But it is Christmas season we are talking about, not to forget the New Year lurking in the corner. And if the gifting trend so far is anything to go by, we are in for another bullish cycle. The challenge before you as a retail is to jump on this bandwagon and set those cash registers of yours ringing. How do you make of every shopper a sure-shot customer? You provide them gifts 2.0: gift cards. Gift cards are increasingly being seen as personal budgetary tools by customers. They allow shoppers to avail various offers, and this provides you an oppurtunity to amass customers, well, provided if you have a gift card program. This month we worked with various leading brands to launch their gift card programs.
Physical gift cards...with QR codes.
Our gift card program for Frasers Property Mall in Singapore, is a bit different. It issues physical gift cards, but with QR codes on them. What this means is that the gift cards can either be redeemed instantly at any of their outlets spread across Singapore, such as Anchorpoint, China Square Central, Eastpoint Mail etc., or be QR-scanned & stored in their mobile app and redeemed later. And it worked! The program was powered by QwikGifTSx. QwikGifTSx can launch physical gift cards, as well as digital ones that can be delivered through email or even SMS. Let us know if you are interested in launching your own promotions program.
-sky is the limit…
...to grow if you have a gift card program, which is what Kaspersky did, by launching their gift card program. Kaspersky provides comprehensive protection against various types of information security threats, through its suit of products. The gift program utilizes Qwikcilver’s vast network of distribution channels, to issue digital vouchers. Customers can redeem these vouchers on the website of Kaspersky’s master franchisee, Pooja Tech. The program is powered by QwikReachx. QwikReachx floodlights your reach by placing your gift cards on 500+ corporate catalogues, as well as on some of the biggest online marketplaces, including Woohoo, India’s exclusive gift card platform. Let us know if you are interested in launching your own gift card program.
‘radiant me’. And it showed in their commitment towards rolling out their gift card program. Zivame was founded in 2011 with the vision of helping women uninhibitedly shop for intimate wear. The gift card program is now available on the company’s web portal, and will soon be available on their iOS / Android apps and physical outlets. It is powered by QwikGifTSx. QwikGifTSx can launch physical gift cards, as well as digital ones that can be delivered through email or even SMS. Let us know if you are interested in launching your own promotions program.
‘Why should sports gear be expensive?’
asks D:FY. ‘Why should acquiring a customer be expensive?’ we asked. The result, D:FY Sports Gift Card program. D:FY wants to make sports gear with great technology available at honest prices. Their products, made in Portland, USA, is exclusively designed to meet the sensibilities of Indian users. The program is powered by QwikGifTSx. QwikGifTSx can launch physical gift cards, as well as digital ones that can be delivered through email or even SMS. Let us know if you are interested in launching your own gift card program.
Dazzling December campaign saw us working with some of the leading brands to promote their gift cards on Woohoo. Discounts range from 5% to 30% on brands such as SPAR, Zomato, Gaana, among others. And some of them are still on! Pick them out here