Newsletter

August 2021

AUGUST 2021 NEWSLETTER

Astounding August

Following a dynamic July filled with events and developments that across the gift card category, we are going strong this August.

This time we are introducing a first of a kind program that aims to take the Qwikcilver Gift Card solutions to small and medium businesses. We are calling this the GiftSmiles Bundle and you can read more about this program below.

That is not the only first of its kind program. We are introducing the Woohoo Wows gifting - a unique program that bridges the gap between Gift Cards and regular Gifts. And we have introduced this program with the special festival of Raksha Bandhan. Raksha Bandhan is a much-celebrated festival in India which sees a lot of gifting between brothers and sisters. Read more on this below.

And there's more! From the launch of fashionable and feast-y gift cards and a selection of our carefully crafted Corporate Rewards programs, Qwikcilver's box of wonders has more to offer than you can imagine. As always bouquets and brickbats are welcome!

GiftSmiles Bundle Program

GiftSmiles, a bundle of innovation to grow your business.

Just the way your business brings smiles to your people and your locality, it is your turn to share the happiness and go the extra mile with the GiftSmiles Card.

GiftSmiles Card is an innovative product that will allow you to engage your current patrons, attract new ones, and increase your average customer spend. It is backed by Qwikcilver's award-winning stored value solutions, taking the program to the next level.

This unique card can function in multiple ways to boost your business. From offering cashback offers on purchases made by the customer to monthly prepaid cards for your regular customers or to serve as a refund card instead of cash to ensure your customer keeps returning. The GiftSmiles card can also be used by your customers as Gift Cards for their family and friends. Qwikcilver’s Bundle program goes the extra mile to gift smiles and take your business beyond your store. Check out the GiftSmiles Bundle here.

New Launches

McDonald's Value Club Card Program

Yummy got yummier with McDonald's Value Club Card. Who wouldn't love to get a McDonald's gift card? Are we right, or are we right? It's a feast-y way to express. Quick and convenient McDonald's Value Club Card perfect for any special occasion. It makes for an excellent gift for someone special and is even better to use yourself, so you’re always ready for a cash-free fries run. McDonald's Value Club Card- A universal gift card that you can use to buy anything at the McDonaldOutlets. This is currently available at a 10% and 12.5% discount. McCafe Card in Platinum, Gold, and Silver variants which is exclusively for coffee lovers and entitles a user to a certain number of free coffees for a minimal price With this launch, Qwikcilver powered Gift cards will be available via Pinelabs devices in a fully integrated version for the first time. Plutus and Qwikcilver platforms work together in the end-to-end solution, while the Plutus-based EDC system is integrated with the POS system. QwikBit ABout the Brand Hardcastle Restaurants Pvt. Ltd. (HRPL) owns & operates McDonald's restaurants across West and South India. It has a Master Franchisee relationship with McDonald's Corporation USA and has been the custodian of the brand since its inception in 1996. It operates over 300 McDonald's restaurants across 42 cities and 11 states in West and South India.

EasyBuy Gift Card Program

Be fashionable anywhere, everywhere with EasyBuy Gift Card! Whether they live in the city, suburbs, or the countryside, your loved ones can comfortably stay on top of the latest fashion trends. Woo them with a perfect fusion of stylish casual designs and trendy fashion that can now be found with an EasyBuy eGift Card. Easybuy e-Gift Cards will be offered through all Qwikcilver-powered distribution channels as well as via the brand's channels. The physical card variant will be introduced in the second phase. Check out the Easybuy Gift Cards here. Through this new initiative, we continue our longstanding association and partnership with the Landmark Group in India, and, with this development, we now manage all their retail gift card programs. QwikBit ABout the Brand Easybuy is an initiative from the Landmark group conceptualized and launched in September 2014 with a sole aim to make fashion aspirations affordable for Neo-India, who aspire for trendy fashion, but at reasonable prices. Today, the brand has a pan-India presence with 100 stores across 70+ towns and cities and aims for 200 stores by next year. Easybuy promises 'Super styles' at 'Super prices,' achieved through its innovative fiber-to-fashion ecosystem. Easybuy stores offer more than 1000 styles in the price range of Rs.69 to Rs 699 in Menswear, Women’s western & Ethnic wear, Kidswear, Footwear, and accessories.

Corporate Reward Programs

BFSI Consumer Promotion Program


Refer, Get Rewarded, Repeat! Our client, one of India’s leading stock broking companies, provides a seamless online real-time platform to trade and track your stocks with an innovative all-inclusive portfolio. We helped our client manage Refer & Earn programs as part of its strategy to improve customer base and increase new on-boardings. Existing customers can refer and provide leads. Depending on the conversion, the referrers earn Woohoo ₹500 Gift vouchers for themselves and every single friend or family member that they bring to the business. Referrers get their personalized referral link to spread the word about the company in their online social circles and earn all the way up to ₹2,500 Gift vouchers!

FMCG Consumer Promotions Program


Buy-Scratch-Win Chocolaty Rewards! Chocolate is an impulse FMCG category. At any given purchase moment, a consumer is presented with anything from 10 to 100 brand options, and the trade partners become a crucial bridge between the product and consumers. Our Client, World's best-selling confectionery brand, wanted to gratify their retailers and wholesalers to purchase their product, especially by offering a significant incentive. Keeping the target audience in mind, we designed a scratch card offer wherein on purchase of one jar, the channel partners receive a scratch card along with the jar. Each scratch card has a unique code to be shared by the partner via SMS to Qwikcilver and get an assured price.

Channel Loyalty and Sales Incentive Program


Paint your way to exciting rewards! Our client, a leading producer and distributor of paints and coatings, launched a first-of-its-kind innovative channel incentive program via App. The Application is a platform to reward their Loyal Painters and Small Painting Contractors. The Application works on four simple steps - enroll, buy, earn points and redeem. Painters can enroll and become members to start earning rewards points upon every purchase of paint made through registered dealership stores. Painters can redeem their points via the in-app digital catalog for exciting gift vouchers. Once the painter selects Direct Benefit Transfer as a redemption option, the details get shared with Qwikcilver. Based on the data, Qwikcilver pushes a link to the painter to fill in the bank details. For successfully verified painters, payments get processed in respective bank accounts.

Woohoo News

A celebration of friendships that endure! August witnessed a grand opening with our Friendship Day campaign dedicated to both our lovely brand partners and our most loyal customers. In addition to celebrating our extended and ever-growing friendship with our brand partners, we shared fun ideas for friendship day with our audience. We certainly felt loved on Friendship Day and got off to a great start for the month. Woohoo's first-ever co-branding initiative! Woohoo proudly hosted its first-ever Co-Branding campaign with none other than the Swiss Military, the newest member of its family. We saw an overwhelming response to our Co-Branding campaign on social media, adding a touch of Swissness to the Indian Gifting Industry. How about joining forces with us to make Gift Cards irresistible? We are ready to help you! Look out for our brand collaborations in the future! Woo your siblings with Woohoo Wow gifts! As Raksha Bandhan is just days away, Woohoo has launched Woohoo Wows in time for the occasion. We have taken the first step towards digital gifting that reflects a human touch. It's all about reliving the experience of surprising your loved ones with the gifts they wished for and also witnessing their joy while looking at your thoughtful gift. With Woohoo Wows, you now have a range of wonderful gifts for your siblings ranging from fashion to electronics to books to jewelry at your fingertips. Special occasions require everything special, including popular brands such as Myntra, Nykaa, Flipkart, Tanishq, and many more. With our wide selection of personalized gifts for sisters of all types, you can never fail to impress your sister with a WOW Gift. Click Here to send a WOW gift.

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