August 2020

With August, the festive season is here as a reminder of all things positive, while we all are finding ourselves in circumstances that were little known.
An exciting August has followed a kaleidoscopic July which sped by - filled with exciting events that made a mark in the Digital Gift Card category and much more for us. We are thrilled about many exciting launches this month, in our markets across the world.
With the festive season being here, we can't wait to share our joy with you, and that means The Gifting Carnival in its digital avatar.


Gifting that goes wide and far to brighten celebrations!

This month saw the fresh-new 2020 edition of The Gifting Carnival, where we promised to be the rainbow in the stormy grey skies by helping to celebrate the happiness, love, and safety of the ones close to your heart through contactless gifting. While the Gifting Carnival has drawn to an end, we can assure this is just a break before the next big bang. Cheers to love and safety!


Gift an experience of responsible luxury!

Now share the joy of travelling again across idyllic destinations with your loved ones, with the launch of ITC Hotel Gift Card program on Qwikcilver platform. As a sign of good times to come, Qwikcilver successfully kicked off the ITC Hotels Gift Card program by fulfilling a substantial corporate order. ITC Gift Card program is a Semi-Closed Loop Program where in addition for being the issuer, Qwikcilver is also the master distributor of the program; this implies that all ITC gift card sales are routed via Qwikcilver for ITC's existing and new customers, as well as group companies. ITC Hotels is one of India’s leading luxury hotel chains. It operates under four distinct brands with more than 100 hotels in over 70 destinations in the country. Integrating India’s fine tradition of hospitality with globally benchmarked services, luxury hotels reflect the culture and ethos of each destination.

Share a smile!

We are pleased to announce the launch of a first-of-its-kind program for Taj Hotels, explicitly targeting the 3-lakh+ employees across the Tata Group. The program, which is getting launched in association with the Tata Shop Share Smile (TSSS) Program, offers a specially curated set of bundled product offerings from which consumers can choose. IHCL World of Privileges "Platina" & "Classic" bundles, priced at INR 25,000 & INR 9,900 respectively, are offered exclusively for Tata Employees via the TSSS website. The program runs on a Qwikcilver powered corporate microsite, with our Operations team taking care of the order fulfilment and logistics. The Indian Hotels Company Limited is South Asia's largest hospitality-focused enterprise with Indian origins, relentlessly redefining opportunities in the best interest of all its stakeholders. With businesses ranging from iconic luxury to upscale and budget stopovers as well as in-flight catering; a rich 115-year legacy backs IHCL's pioneering leadership.

Let there be more fresh fragrances!

Happy to announce the launch of Bath and Body Works Gift Card in Malaysia. Bath & Body Works (BBW) is to be managed by Valiram Group in Malaysia, Singapore, Indonesia, and Australia. The Bath & Body Works gift card program is a combination of physical and electronic gift cards, which will be sold through Bath & Body Works stores, Valiram institutional sales and it will be distributed through Qwikcilver as well. For the program, we are fully integrated with ETP POS to enable the purchase and redemption of the gift cards. Bath & Body Works is one of the world's leading speciality retailers and home to America's Favorite Fragrances® offering a breadth of exclusive fragrances for the body and home. For more than 25 years, customers have looked to Bath & Body Works for quality, on-trend products and the newest, freshest fragrances. Valiram was established in 1935, operating more than 350 stores, the group represents more than 200 brands across various categories, from fashion and accessories, timepieces and jewellery, perfume and cosmetics to confectionery and dining concepts.

Has a wager on us and we are winning already!

As we shared in our May newsletter, Major Brands is one of the first few retail organizations in India to focus on introducing the retail of premier international brands through the Exclusive Brand Outlets format. They house some of the most popular brands in the premium category such as Aldo, Aldo Accessories, Charles & Keith, Inglot, La Senza, Beverly Hills Polo Club, Call it Spring, New Balance & the recently launched Bath and Body Works. Qwikcilver launched the Group Major Brand E-Gift Card Program - accepted across under Major Brands as well as Brand Specific E-Gift Card Program for select brands. We are delighted to announce that Qwikcilver is now the new end-to-end Processing and Distribution Partner for the Major Brands in India and has listed all of these across our Channels of Distribution and is looking ahead to some useful business.

Homemakers you can rely on!

Qwikcilver, in collaboration with Pine Labs team, initiated a new drive of enrolling small and medium merchants for a unique Gift Card Program. We are excited to announce that Khosla Electronics, the household name in Multi Brand Electronic Retail in Kolkata, were the first to sign up for the program. Khosla Electronics gift card is now live on Qwikcilver platform and has been enabled on Khosla Electronics, Homemakers you can rely on! Kolkata's leading chain of Electronic Showrooms. Khosla Electronics gives its customers the best value for money, the best range of products and the best available service in the industry.


Shine on!

COVID-19 pandemic and subsequent lockdown have led to remote work across IT firms around the world. One of the world’s leading professional services company wanted to acknowledge the contributions from their employees in India and incentivise them with COVID WFH care-package. The program is now running on a Qwikcilver powered corporate microsite configured in a short time by the team and is ready to be accessed by over 1.2 Lac of their employees. Where each employee gets a specific reward value, which is loaded, onto the reward wallet and employee can log in to microsite and redeem against a curated brand catalogue.


Celebrating Father’s day, Woohoo style.

This Father's day, we had a fun #DontTellDad contest for the Woohoo fans, where they were asked to share the stories of when they lied to their dads for any reason, and the responses we received were fascinating! We also ran a social campaign on this occasion, where we focused on the role that a father plays in our lives and the situations where we went to them for some worldly advice.

Woohoo! It’s Raksha Bandhan

Woohoo celebrates sibling rivalry turning into sibling revelry! During Raksha Bandhan, Woohoo ran yet another exciting contest on social media where our followers were asked to share their idea of teasing their siblings. We also created stories that highlighted the bittersweet relationship between siblings on our social media.

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